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- VOX Cinemas witnessed significant increase in box office this week following first wave of new releases since COVID pandemic
Abu Dhabi: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, is pleased to announce that VOX Cinemas will reopen in Abu Dhabi and Al Ain on Monday, 17 August in compliance with the recent ruling by the Department of Economic Development in Abu Dhabi. In recent months, Majid Al Futtaim has reopened its leisure, entertainment and cinemas experiences across the Emirates including Dubai, Sharjah, Ras Al Khaimah and Ajman.
VOX Cinemas have undertaken extensive precautionary measures and put in place an all-encompassing sanitisation and physical distancing plan. During the temporary closures, Majid Al Futtaim also conducted extensive research to identify the top safety measures that would make guests feel comfortable about returning to its entertainment concepts and used the findings to proactively reimagine the guest experience.
Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said, “We are delighted to be reopening VOX Cinemas in Abu Dhabi and Al Ain in compliance with government guidelines. Cinemas representing 48% of the global box office are now open, including China, which has the largest number of commercial cinema screens in the world, and we are excited about rebuilding the film industry with back-to-back blockbusters in the coming months. Following the premiere of Scoob! last week and new releases including Ava and Black Water Abyss, we witnessed a 30% increase in ticket sales in UAE compared to the previous week. We will soon be announcing our upcoming slate of must-see movies and are confident that our box office will continue on an upward trajectory.”
Mr Mitchell added, “We have extensive measures in place at VOX Cinemas and have introduced innovative new measures to allay any concerns our guests may have. We are excited, prepared and ready to welcome back our guests and employees to Abu Dubai and look forward to reopening more of our entertainment experiences across the region as restrictions are eased.”
Majid Al Futtaim’s leisure, entertainment and cinema experiences are exceeding recommended guidelines to ensure that guests can have an exceptional experience with added peace of mind. Surfaces will be cleaned and sanitised after every guest interaction to ensure the highest levels of safety and cleanliness. It is also now mandatory for employees to wear masks and gloves, and all team members will have their temperatures checked on arrival for their shifts.
VOX Cinemas will be operating at 30% capacity. Safe distancing ambassadors have been introduced and instructional signage has been installed to guide guests on best physical distancing practices. Guests are encouraged to enjoy a queue-less experience by advance booking their tickets and F&B options online or on the VOX Cinemas app. To further minimise physical contact and exposure, contactless payment options are available.
There are also extensive measures in place to ensure that the highest levels of food safety are maintained. Employees will be following strict safety protocols which include sanitising of workstations and countertops every 30 minutes and washing their hands at least every 20 minutes and before handling food.
For more information and to purchase tickets visit: VOX Cinemas: https://uae.voxcinemas.com/
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Media Contact:
Sami Al Ghadban
Memac Ogilvy on behalf of Majid Al Futtaim
sami.alghadban@ogilvy.com
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighborhood centers, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.
Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centers across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimized environment resource management.
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About Majid Al Futtaim Cinemas
Owned and operated by Majid Al Futtaim Cinemas, VOX Cinemas is the cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa. VOX Cinemas is the Middle East’s most innovative and customer-focused exhibitor, and the fastest growing cinema business in the MENA region. With over 50 locations totalling 514 screens across the region, including 201 screens in the UAE, 15 screens in Lebanon, 63 screens in Oman, 30 screens in Bahrain, 28 screens in Egypt, 71 screens in Saudi Arabia and 17 screens in Kuwait, VOX Cinemas is the Middle East’s largest and most rapidly growing exhibitor.
Across the UAE, Bahrain, Oman, Qatar, Kuwait, Egypt and Lebanon, the company is undergoing a AED1.2-billion (USD326-million) investment to expand to operate 300 screens by 2020. In addition, Majid Al Futtaim Cinemas will invest AED1.96 billion (USD517 million) to develop 600 screens across the Kingdom of Saudi Arabia by 2023. Tailoring every cinema location to the surrounding market place and customer preferences, VOX Cinemas offers a mix of experiences including luxury concepts, THEATRE and GOLD premium cinema experience. Another signature VOX Cinemas concept, MAX is the mega-screen designed for the biggest blockbusters and features Dolby Atmos surround sound technology. In addition to debuting ICE IMMERSIVE cinema experience in the region, VOX Cinemas was also the first to introduce IMAX with Laser to the Middle East and the only exhibitor to offer IMAX with Sapphire. The company also offers a multisensory movie-watching concept, 4DX. For young movie fans and families, VOX Cinemas offers the only cinema dedicated to children, KIDS. Complementing its portfolio of world-class experiences, VOX Cinemas offers OUTDOOR, an open-air concept.
© Press Release 2020
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