UAE, Dubai, March 6, 2007 As part of its regional marketing strategy to promote its new collection, Vogue Eyewear, the most fresh, fun, vivacious, elegant, absolute must have eyewear in the world has signed leading Arabic singing superstar, Elissa, as the new testimonial for Middle East and North Africa.
The press conference was held at the Emirates Towers Hotel.
Mr. Andrea Zaffin, Middle East area manager, said: "We are proud to introduce superstar Elissa as the new testimonial for our 2007 Vogue Eyewear collection. Elissa is one of the most talented and highly regarded music artists in the Middle East and has emerged as a role model for the Middle East's audience. We strongly believe that the association between Elissa and Vogue Eyewear represent the perfect match to convey the brand's values to the end consumers".
Mr. Marco Cadorin Vice President, export department, Luxottica Group added that this powerful Vogue Eyewear/Elissa campaign again puts glamour to the fore in its new sun and optical collections that respond to the desire of eyewear users to transform their faces and project an edgily modern, assertive look for all situations.
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About Vogue Eyewear:
The Vogue brand was created in 1973 with the same name as the famous fashion magazine. Luxottica Group acquired it in 1990.
The name Vogue is synonymous with chic sophistication, interpreting the best in fashion and incorporating the very latest styles. Vogue puts fashion first, responding to a woman's desire to transform her face and project a feminine, modern style in every situation.
Vogue Eyewear neither sets nor anticipates fashion: instead, it interprets existing trends and takes them to an extreme level of fun. Vogue Eyewear is ideal for those who dare the free spirits who demand a look that focuses on the future. Vibrant colours, brilliantly
lustrous sheens and assertive, wrap-around design are the hallmarks of new Vogue sun collection. True to the brand's style, this eyewear is right on the edge of fashion.
About Luxottica Group:
Luxottica Group is the global leader in eyewear, with nearly 5,500 optical and sun retail stores mainly in North America and Asia-Pacific and a well-balanced portfolio that comprises leading premium house and licensed brands, including Ray-Ban, the best selling sun and prescription eyewear brand in the world . Among others, the Group's brand portfolio includes house brands Vogue, Persol, Arnette and REVO and license brands Bvlgari, Chanel, Donna Karan, Prada and Versace. Luxottica Group's global wholesale network touches 120 countries, with a direct presence in the key 28 eyewear markets worldwide. For fiscal year 2005, Luxottica Group posted consolidated net sales and net income of Euro 4.3 billion and Euro 342.3 million, respectively.
In the region Luxottica Group is operating through its fully owned subsidiary Luxottica Middle East FZE. based in Dubai, UAE. Additional information on the Group is available at: www.luxottica.com.
About Elissa:
Elissa was born in Lebanon in Deir al-Ahmar and raised amidst the spectacular, natural scenery of the Bekaa Valley. She gained a degree in Political Science from the Lebanese University.
She participated in "Studio Al Fan" the show was broadcast on LBCI, one of the most renowned TV stations in the Middle East. Elissa won a silver medal over the course of her stay in the program. Following this, she performed in concert tirelessly until 1999, when Lido Productions released her first album "Baddy Doub". The album was a success and took her straight to Cannes, to participate in the International Music Festival of 2000. Following this first success, Elissa released her second album, "W'akherta Maak", which in turn included the hit duet "Bitghib Betrouh", sung with Lebanese superstar Ragheb Alameh.
Elissa's third album, "Aichalak", has been the number one selling album in the Middle East since its release in June 2002.
2002 brought Elissa more consecration with the winning of the Murex d'Or award for best female artist. Hot on the heels of the outstanding "Aichalak", Elissa shook the music scene further by teaming up with world-famous Irish singer Chris De Burgh. The collaboration of these two talents resulted in the historic duet
"Lebanese night", included on De Burgh's 2002 album, "Timing Is Everything".
Her fourth CD "Ahla Dounya" was released in May 2004.
In 2004 also, her music video for "Ajmal Ihsas" was awarded the best Arabic Video Clip at the Arabic Music awards held in Dubai.
Elissa has won the World Music Award 2005 as the best Middle East and North Africa selling artist.
On November 15, 2006 - and for the second year in a row - Elissa won the World Music Awards 2006 for best selling artist in the Middle East and North Africa, in a ceremony that took place in London.
© Press Release 2007
