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Virgin Mobile’s innovative digital mobile experience awarded Best App and Best Digital Experience Overall at Gulf Digital Experience Awards 2018
Dubai, UAE - Virgin Mobile UAE, the recently launched mobile brand from Emirates Integrated Telecommunications Company (EITC), has been recognised once again for its outstanding customer experience, taking home two awards during this year’s Gulf Digital Experience Awards.
Virgin Mobile UAE celebrated awards for Best App and Best Digital Experience in th Gulf following a competitive judging session which took place at Jumeirah Beach Hotel on 16 January. The Awards recognises companies and organisations that deliver exceptional digital experience across the region.
“Customers now measure their user experiences against the best - Facebook, Uber, Netflix – and therefore brands need to push the boundaries and provide a customer-centric user experience, simplifying and improving the experience to meet customer expectations. In launching Virgin Mobile UAE’s fully digital proposition, we sought to reimagine the way our customers interact with their mobile provider, making every interaction as simple and intuitive as possible,” commented Karim Benkirane, Managing Director, Virgin Mobile UAE at EITC Company PJSC.
“Our App-based proposition is designed to meet these expectations and these recognitions are the result of our team’s vision executed with hardwork and passion. Winning these awards inspires us to do more and give the very best quality of customer experience,” he continued.
Using the app, Virgin Mobile UAE customers can transfer their mobile number without visiting a store, track data and minute usage in real-time, search and choose for their favourite mobile number, set up monthly spend limits and much more. The pay monthly subscription-based model means that there is no need for a contract, providing flexibility and freedom from time-bound terms and conditions.
For more information visit https://www.virginmobile.ae, or download the app from Google Play or Apple App Store.
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About Virgin Mobile in the United Arab Emirates
Virgin Mobile believes in making mobile better across the industry with the best customer experience, innovative products and creating a great place to work. Emirates Integrated Telecommunications Company has launched Virgin Mobile as the first fully digitalised mobile service in the UAE, providing an experience that has never been seen before in the region.
Virgin Mobile is the second mobile brand to operate under the EITC umbrella, adhering to the rights and obligations of EITC’s telecommunication license while bringing a distinctly different offering and brand promise to the market.
About Emirates Integrated Telecommunication Company PJSC (EITC)
The Emirates Integrated Telecommunications Company (EITC) was founded in 2005 as the UAE’s second licensed telecommunications provider. EITC has two telecommunications brands under its umbrella; du was launched in 2007 and serves over 8 million customers throughout the UAE. EITC recently launched its second brand Virgin Mobile in the market.
EITC is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.
