Etisalat and UTV launch "UTV Stars" the first High Definition Bollywood Entertainment Channel in UAE
UAE, India, August 18, 2011: Etisalat, Middle East's leading telecom operator and TV services provider, in collaboration with UTV, an integrated media and entertainment conglomerate from South Asia today announced the official launch of "UTV Stars" (channel # 645) - the first Indian channel to be simultaneously launched in India and UAE. "UTV Stars" - The official channel of Bollywood, is also the first Indian High Definition Bollywood Entertainment channel in UAE.
Etisalat is the first operator in the region to offer "UTV Stars" to its customers in the UAE, as a part of eLife TV Basic Asian choice package.
"UTV Stars" is a mass specialty entertainment channel, dedicated exclusively to Bollywood and its most sought after celebrities. With the launch of the new channel, UTV further strengthens its presence in UAE through Etisalat which also showcases UTV Bindass and UTV Movies in the region.
Commenting on the new channel addition, Mr. Humaid Rashid Sahoo, Chief Executive Officer, e-vision, part of Etisalat said: "We are very pleased to welcome "UTV Stars" on our platform. The addition of this first High Definition Bollywood Entertainment channel further strengthens our repertoire of entertainment options provided to our valuable customers and also substantiates our commitment to offer the best-in-class TV entertainment to our viewers."
MK Anand, CEO - Broadcasting, UTV, says, "The launch of UTV Stars reiterates our understanding of what the audiences need and our endeavor to fulfill that need gap by giving them exclusive and never seen before Bollywood content. UAE is a very important market as it has a large Indian diaspora which is crucial to tap and Etisalat provides the perfect platform to reach out to them. This will be the first time that an Indian channel will be simultaneously launched in India and UAE ensuring maximum reach from day one. It also gives us immense pleasure to be the first Indian Bollywood Entertainment channel to launch in High Definition in UAE and target the chunk of Bollywood enthusiasts residing in the region. "
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About Etisalat:
Strong commitment to excellence and innovation has seen Etisalat become one of the world's fastest-growing telecom groups, rapidly expanding across Asia and Africa. Its UAE operations, strategically located at the crossroads of East and West, enables Etisalat to be the major hub in the Middle East for Internet, voice, broadcast, roaming and corporate data services. Etisalat has been recognised as 'Best Operator' 10 times since 2006 and 'Best Wholesale Provider' four times in the last three years. Servicing over 140 million customers in 18 countries Etisalat continues to reach out to new customers and markets.
About Etisalat TV Services:
Etisalat offers eLife TV services through its fibre optic network. eLife TV is a leading source of regional entertainment in the UAE offering over 300 TV channels in 21 languages, TV channels ranging from sports to movies, from documentaries to music and kid's channels in addition to 30 high definition (HD) channels. The comprehensive entertainment offerings include 15 Premium TV packages from all the major TV providers like OSN, ART, Pehla, Firstnet, TFC, Pinoy Plus, Abu Dhabi Media, Al Jazeera and many more, in addition to the Choice Basic packages.
For more information, log on to http://www.etisalat.ae/.
ABOUT UTV SOFTWARE COMMUNICATIONS LTD:
UTV is an integrated media and entertainment brand in South Asia today reaching out to over 247 million consumers. A media conglomerate in:
Motion Pictures: A movie studio built in the country in just 5 years; pioneered the integrated studio model in India with creative, production, marketing, distribution and syndication all under one banner.
Television: A content producer of a vast number of shows on air and in production with reach across 20 countries in 7 languages across 27 channels. It has also emerged as the fastest growing broadcasting network in India, which in 3 years is among the top 5 networks of the country. Has powered a pioneering youth brand - Bindass.
Interactive: Is the only Indian Company to enjoy global presence in the Games space with studios across London, Tokyo, Beijing, Austin and Mumbai making it one of the significant gaming entities from South Asia. Also providing personalised entertainment on the mobile and web across the country and gearing up with content to leverage the 3G - 4G space.
UTV is listed on India's premier stock exchange, The Bombay Stock Exchange (BSE) and The Walt Disney Company holds a strategic stake in the company.
For more information, please log on to www.utvgroup.comPress release issued by Corporate Communication Department - Etisalat
For further media information, please contact:
Asad Salem Al Mayhai, Manager - Media Relations
Tel: 02 6184158
Fax: 02 6181160
www.etisalat.ae
© Press Release 2011
