Already supporting more than 700 million subscribers daily, Nuance Loop gives mobile operators the ability to market and monetize personalized pre-paid subscriber services
Dubai, UAE - mCarbon is now Nuance Communications, Inc. (NASDAQ: NUAN), announced Nuance Loop, an Artificial Intelligence (AI) and data analytics-powered marketing platform for pre-paid mobile operators that delivers new and incremental revenue streams across GCC and the greater Middle East region.
The Middle Eastern region is now witnessing an accelerating technology migration to higher speed networks and smartphones, facilitated by operator investments to extend network coverage. As per reports, by 2020, mobile broadband connections in GCC will reach just under 350 million and represent almost 70% of the total connection base.
Mobile operators face increasing pressure on traditional revenue sources from competitors, regulation and over-the-top (OTT) providers, making secure, sustainable, significant revenue streams a strategic priority. According to a recent telecommunications report from Deloitte, carriers need to transform their revenue opportunity through data and voice services that are high quality, while managing capital allocation, and investing in new technologies and innovations to achieve this.
“Nuance Loop is a great fit for telecom operators as it engages mobile subscribers at virtually any touch point - from voice to text to browser - then determines and fulfills the optimal, personalized offer for them. We are excited to launch Loop and demonstrate to customers in the coming months how our combined solution will drive increased revenue opportunities and deeper subscriber engagement. Loop determines, offers and fulfills the best offer for each customer, at the right time, and over the right channel,” said Rajesh Razdan, VP and GM, APAC, CSP Business, Nuance.
Nuance Loop gives operators the ability to reduce churn and increase average revenue per user (ARPU) from a common, continuously optimizing service platform. Loop is offered as a managed service under a revenue share model that eliminates CapEx and associated maintenance costs for the operator. Loop may also be integrated with Nuance’s Omni-Channel Engagement Platform for customer acquisition and customer care solutions.
Nuance is now India’s leading mobile technology service provider and is the largest supplier of airtime advance and credit in the world and has established itself as a clear leader in the space. The company is looking at expanding into the GCC due to the region’s large mobile subscriber base. Last year, the company opened its Middle Eastern headquarters in Dubai to address the needs of telecom service providers in the GCC and Africa market.
The launch of company’s airtime advance and credit service and its deployment at leading telecom companies in India and the region has led to almost a 10% increase in average revenue per user.
Nuance Loop ensures no opportunity is wasted by engaging pre-paid subscribers across the entire network – voice, text, USSD, browser or app – and deciding what to offer, when, and how, based on subscriber context, profile, and usage history. Examples entail - A zero-balance prepaid subscriber may qualify for an airtime loan to ensure continued service until their next top-up; Someone often downloading health and fitness apps may be interested in subscribing to clean recipe content; A user running low on high-speed data may appreciate a personalized data pack tailored to their usage; or, A prepaid customer may be better served by being upgraded to a new postpaid subscription.
Nuance Loop is available globally, and is currently deployed across North America, Latin and Central America, India, Southeast Asia, EMEA, and Australia, generating hundreds of millions of dollars a year in incremental, high margin revenue for its customers.
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About mCarbon
Nuance Communications, Inc. is a leading provider of voice and language solutions for businesses and consumers around the world. Its technologies, applications and services make the user experience more compelling by transforming the way people interact with devices and systems. Every day, millions of users and thousands of businesses experience Nuance’s proven applications. For more information, please visit www.nuance.com.
For further information please contact:
Prem A. Ramachandran
Managing Director
White Water Public Relations
GSM:0097150-4537253
PO. Box 18936, Dubai, UAE
Email: prem@whitewaterpr.com
Website: www.whitewaterpr.com
© Press Release 2017
