The World's Finest Pool Covers™ enters Middle East market

70% savings for pool owners; maximum safety against drowning

January 12, 2011, Dubai, United Arab Emirates: UAE-based UCWF
(U Call We Fix) announced today the launch of Cover-Pools through a strategic partnership that will allow UCWF to market and sell all Cover-Pools products across all Middle East markets. Cover-Pools is the global leader in automatic and manual pool covers for pools and spas since 50 years. UCWF is one of UAE's leading and fastest growing building maintenance companies. This partnership is set to further strengthen UCWF's presence and domination and drive future growth. 

Announcing the partnership and the company's future plans, Sharath Shanth, Managing Director, UCWF said:  "We are very excited about this partnership.

Cover-Pools are regarded as the 'Inventors' of automatic cover pools and continue to be the global leaders in the category with their unmatched innovation and high-quality standards. Their products are a fantastic addition to our existing portfolio of solutions to our clients. At the press of a button and in less than a minute, pools are fully protected from any dirt, sand or debris. This powerful mechanism contributes to the most advanced cover system by Cover-Pools in the market today and is now available to pool owners exclusively through UCWF."

Cover-Pools products save up to 70% on operating costs by saving heat, chemicals, cleaning and extending equipment life and provide huge safety benefits by acting as a horizontal fence and preventing accidental drowning of children and pets at home, hotels,  resorts & health clubs.

Cover-Pools, President, Todd Cramer, said: "We are proud to partner with UCWF. UCWF's vision, expertise and broad capabilities to market and manage our brand and products in the region are exceptional. Their focus on "customer service" is key to our brand and corporate values. Cover-Pools products are at the cutting edge of innovation and offer a wealth of options to consumers with a unique combination of safety, convenience, value, and beauty."

He adds: "We are happy to launch here in the UAE and cover the region through our pragmatic, easy-to-use solutions to pool owners, whether at home, in hotels, resorts, health clubs and spas.  An uncovered, 16-by-36 foot pool can lose as much as 180 gallons of water a week or 720 gallons of water a month to evaporation and we are confident this product will do fantastic here as harsh climates form a major part of the year leading to water evaporating from pools. Cover-Pools pool covers will preserve hundreds of millions of gallons of heated and balanced pool water for our clients each year -- keeping the water in the pool for fun, exercise, and relaxation."

With Cover-Pools, any pool whether concrete, vinyl or fiberglass, rectangular or freeform, new or existing--can be covered. Cover-Pools offers three product options to consumers looking to install a pool cover including the Save-T® 3 automatic pool cover, the Step-Saver® manual pool cover, and the Autosave™ compact safety cover for spas and swim spas.  All products offer the easiest way for consumers to keep their pool covered, with a high degree of "customization" including nine standard fabric colors, an extended collection of special-order colors and an option to design and create your own custom graphic on your pool cover.  Cover-Pools also offers many options to protect and hide the mechanism and keep your pool, spa or swim spa beautiful.

UCWF realizes the need to evolve and innovate continuously as their consumer becomes more sophisticated and in need for 'customized, high quality solutions and products'. With its huge focus on customer service, UCWF staff have gone through 'in-depth training' at Cover-Pools, USA. As the Middle East dealer, UCWF will provide system and fabric warranties as per Cover-Pools policies and procedures.

Sharath Shanth added: "We are proud that UCWF with its strong expertise, workforce and network of clients has become the natural choice for global manufacturers looking to tap into the burgeoning Middle East markets today.  The unveiling of this partnership also comes close on the heels of another excellent financial year for UCWF in 2010 and is in line with our expansion plans to dominate the market further."

The partnership with Cover-Pools is yet another first for UCWF.

Launched in 2008, UCWF has revolutionized the UAE building maintenance industry with its dedicated customer relationship and service processes, 'Can Do' attitude and 'Never Say No' mantra.  UCWF will go a step further and offer direct consultations to help pool owners in creating a pool cover system to match specific needs such as design, fabric, control and automation. Consumers can call UCWF today on + 971 4 3594431 or email info@ucwf.net and find out for what delighted pool owners all over the world have discovered.

-Ends-

BACKGROUND - COVER POOLS
In 1960, Joe Lamb, the founder of Cover-Pools, invented an automatic pool cover--a cover that could be used on a daily basis and offers safety, maintenance, and heat-saving benefits to the swimming pool owner.  Today, after 50 years, Cover-Pools is the global leader in automatic and manual pool covers for pools and spas. Headquartered in Salt Lake City, Utah, USA, Cover Pools has invented and patented the automatic pool cover and is the most experienced manufacturer in the category. It has built a rich heritage of customer service and innovative, high-quality products that are regarded as the finest, safest, and easiest-to-use pool covers to protect any swimming pool all year-round.  Extensive testing and innovation have ensured that today's Cover-Pools covers are 'The World's Finest Pool Covers™'. Cover-Pool products installed around the globe are providing happy pool owners savings of up to 70% on operating costs and have become an inspiration for a whole new industry. Cover-Pool products include the Save-T® 3 automatic pool cover, the Step-Saver® manual pool cover, and the Autosave™ compact safety cover for spas and swim spas.  Cover-Pools is present today in some of the world's biggest markets including Americas, Europe, Africa and Asia and Middle East. In the Middle East, Cover Pools is distributed through Dubai-headquartered UCWF (U Call We Fix), leaders in building maintenance since 2008.

COVER-POOLS IN THE MIDDLE EAST
Headquartered in Dubai, UAE, UCWF's customer centric focus and commitment to developing deep relationships with clients has driven its growth tremendously in the past few years and made it a force to reckon with. UCWF today offers turnkey solutions to clients including facilities management, building maintenance and asset management system. 

As the distributor of all Cover-Pools products across Middle East including the Save-T® 3 automatic pool cover, the Step-Saver® manual pool cover, and the Autosave™ compact safety cover for spas and swim spas; UCWF offers direct and personalized consultations to pool and spa owners, whether at home or wider industry such as hotels, resorts, health clubs, airports, and so on. UCWF systematically helps pool owners choose a pool cover system that matches their specific pool design needs, budgets, customized choice of fabric, control and automation. UCWF select staff have undergone direct product training and expertise through Cover-Pools, USA.

UCWF BACKGROUND
Established in 2008, UCWF today employs approximately 150 dedicated staff. UCWF has committed to building a sustainable business over the long term and is trusted today for its quality standards and values in the building maintenance industry.  UCWF takes great pride in its highly trained workforce. It offers expedient, scalable and readily deployable teams to customers and clients to undertake new and current projects.  UCWF's strong portfolio and network of clients across UAE has made it a natural choice for global manufacturers such as Cover Pools to tap into the growing Middle East markets.  Through its strategic vision and 'Can Do' attitude, UCWF aims to set newer benchmarks in the Middle East industry over the next few years.

THE COVER-POOLS-UCWF ADVANTAGE
The most experienced automatic pool cover company in the world

When founder, Joe Lamb, invented and patented the automatic pool cover, he also launched a new industry. Since 1962, Cover-Pools has created over 125,000 safer pools around the world.

The most options for customization

Every pool is different. That's why Cover-Pools make your cover system to your custom specifications. Cover-Pools offers a wealth of options to blend your cover system into your outdoor living area. This means that you choose your unique combination of safety, convenience, value, and beauty.

The most time-proven warranties in the industry

At Cover-Pools, it is a belief that the best warranties are backed by the most reliable companies. Cover-Pools have over forty years of experience to support our warranties. You can stand on our reputation®.

The most responsive customer-service team in the industry

When you call UCWF, you reach a live person to provide you with knowledgeable solutions on Cover-Pools products.

The most innovative engineering team
To the design team, it's the little things that make Cover-Pools systems so reliable. Always on the leading edge of innovation, Cover-Pools engineers use the latest technology to ensure you receive The World's Finest Pool Cover.™

Headquarters
UCWF Building Maintenance - U Call We Fix
Distributors of Cover-Pools in the Middle East
P. O. Box 124377 Dubai, United Arab Emirates
Tel. No +971 4 3594431
Email: info@ucwf.net, www.ucwf.net

© Press Release 2011