PHOTO
UAE-headquartered Truebell, a leading GCC importer of fast-moving consumer goods (FMCG), is targeting a wide range of new flavours from Eastern Asia as it continues to expand its portfolio of global products over the next 12 months.
Asian cuisines – primarily Japanese, Chinese and Thai – have consistently been amongst the top food choices in the UAE for several years, according to KPMG’s UAE 2018 – Food & Beverage Report titled ‘Food for Thought’.
And, while these styles of food continue to be popular with UAE nationals, locals, expatriates and tourists alike, Truebell is now capitalising on an opportunity to expand its Asian offerings by trialling new flavours from countries such as Vietnam and Korea.
Research from Dubai Statistics Centre’s (DSC) yearly population estimates, revealed Dubai had a total population of over 3.1 million in 2018 of which 2.9 million were expats, with 85% Asian, primarily from India, Pakistan, Bangladesh, Sri Lanka and the Philippines. There has also been a growing number of Chinese, Japanese, Malaysian and Korean expats flocking to the emirate in recent years further underscoring the demand for a greater offering of Asian foods.
Truebell Divisional Manager, Retail & Food Service, Bhushant J. Gandhi said: “Over the last few decades, the region has become a melting pot of ethnicities, resulting in the globally-attuned F&B destination that we see today.
“Despite the wide selection of cuisines available in the country, Asian, Indian and Italian flavours have dominated, remaining top preferences over the years – which is somewhat reflective of the UAE’s demographics and of course its favourite dishes.
“That being said, trends have evolved especially over the last year – demand for food stuff and other ingredients from the Far East is expanding well beyond just the most popular and recognisable Japanese and Chinese dishes - and as a result, Truebell is working to align current and future supplies with this developing trend.”
At present, Truebell has more than 60 global products in its portfolio including popular brands from East and South East Asia such as Yakult probiotic drink, San Miguel Foods, Sin Mui Heng Dimsums, Daesang Chonga Kimchi, Kikkoman Soy, Laco Edamame, Nissin Noodles and Purefoods, with Malay food products soon to be added, as the company begins to source products from Malaysia, further boosting its line of Asian food offering in the region.
Following the opening of their new state-of-the-art distribution centre during the third quarter of 2018, Truebell has been working to introduce a wide range of new flavours for the region’s multicultural society and diverse palates - with products from countries including Germany, Brazil, Japan, Greece, Philippines and the UK already added to Truebell’s portfolio.
Gandhi added: “The 25,000sqm fulfilment centre, which is located in Dubai Industrial Park, allows us to accommodate a wider range of dry, frozen and chilled goods in greater volumes. This facility was custom-built and incorporates technology, which enables us to provide an exceptionally efficient service, delivering the freshest, top quality products to our customers.”
Truebell has grown exponentially since it was established in 1984. To date, it has a portfolio of over 10,000 products, including 60 global products, underscoring its position as a leading importer, wholesaler, distributor and exporter throughout the GCC.
“As well as increasing our range of Asian food products over the next 12 months, we are also targeting expansion in the probiotic market with discussions already underway to supply super healthy foods. Further announcements will be made over the coming months,” Gandhi concluded.
For more information, please visit: https://www.truebell.org/
-Ends-
About Truebell
Established in the United Arab Emirates in 1984, privately owned Truebell Marketing and Trading LLC is a leading importer, wholesaler, distributor and exporter. With international operations focusing on food, beverages, hospitality, supplies and retail duty-free, Truebell is a reputable multifaceted business with a portfolio of over 10,000 products. Boasting a skilled workforce of more than 1000 culturally diverse, passionate and experienced professionals, Truebell prides itself on outstanding customer service, quality and performance.
Media contact:
NATHALIE VISELE
Director
Arjaan Office Tower, Dubai Media City
Dubai, United Arab Emirates
Tel: +971 4 365 2715 | Mobile: +971 50 457 6525
E-mail: nathalie.visele@shamalcomms.com
Website: www.shamalcomms.com
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
