Leading Car Rental Company to Participate in the Annual Khareef Festival
Salalah, Sultanate of Oman - A marked rise in inbound tourism, especially to the southern Dhofar region, has resulted in rapid development within Oman's hospitality sector.
Thrifty Car Rental has opted to capitalize on this era of growth and development in the Sultanate by actively participating in a number of events organized by the government to highlight Oman's natural beauty and tremendous potential as the cultural capital of the Middle East.
This summer, the car rental company will be offering enhanced services to the influx of visitors expected from across the GCC to Salalah and other cities in Dhofar during the annual 'Khareef' festival, which occurs between July and August, and celebrates the cultural heritage of Oman.
Thanks to Thrifty's significant presence across the Middle East, visitors can make prior arrangements at any Thrifty outlet in the region including booking a car for use in Oman, organizing drop-offs, pick-up's and other related services.
"Studies have shown that the car rental industry is an integral part of the hospitality sector here in the Middle East. Thrifty's 24-hour presence, personalized service and quality vehicles have enabled us to become the car rental company of choice for visitors to Oman during peak seasons like the very popular Khareef festival," said Murtadha Jaffer, chairman and managing director, Thrifty Oman.
The 'Khareef' festival is named after the monsoon winds that sweep across Dhofar from June to September cooling the blazing summer temperatures to a pleasant 25 degrees celsius and turning the arid landscape into a lush, green oasis making it the ideal getaway destination for GCC residents looking for a break from the scorching summer heat.
Salalah, a centre of tradition and art, is the capital of Dhofar, the most southerly of Oman's provinces. Several important archaeological sites are to be found there and the area's abundant ecology attracts anglers, bird watchers and hikers throughout the year. This part of Oman benefits from the warm turquoise seas of the Indian Ocean and the beaches here are relatively quiet and unspoilt.
During the month-long festival, Dhofar plays host to a wide variety of family events focused on sports, art, music, and shopping. Archeological sites, the Frankincense trail and traditional souqs are some of the other attractions. For nature lovers, there are mist-soaked mountains, green-cloaked valleys, freshwater springs and waterfalls to enjoy.
"Thrifty Car Rental has recently added to its collection of reliable, efficient sport-utility vehicles. With considerable storage space for luggage and holiday packages, these are a great rental option for families visiting the Dhofar region this summer," added Jaffer.
One of the fastest-growing organizations within the Dollar Thrifty Middle East franchise network, Thrifty Oman maintains a large inventory of quality vehicles in Oman, as well as 4 conveniently located outlets, to meet the automotive rental needs of tourists, business travelers, and residents. These can be found at Salalah airport, Muscat airport and at downtown locations in both cities.
Globally, Thrifty serves more than 1,000 locations in Africa; Asia; the Caribbean; Europe; the Middle East; North, Central and South America and the Pacific.
- Ends -
About the Dollar Thrifty Automotive Group
Dollar Thrifty Automotive Group, Inc. is a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Driven by the mission "Value Every Time," the Company's brands, Dollar Rent A Car and Thrifty Car Rental, serve value-conscious travelers in approximately 70 countries with over 1,300 locations. Dollar and Thrifty have over 800 corporate and franchised locations in the United States and Canada including operations at most major airports. The Company's more than 8,300 employees are located mainly in North America, but global service capabilities exist through an expanding international franchise network. For additional information, visit dtag.com.
Some of the statements contained in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Although Dollar Thrifty Automotive Group, Inc. believes such forward-looking statements are based upon reasonable assumptions, such statements are not guarantees of future performance and certain factors could cause results to differ materially from current expectations. These factors include: price and product competition; economic and competitive conditions in markets and countries where the companies' customers reside and where the companies and their franchisees operate; natural hazards or catastrophes; incidents of terrorism; airline travel patterns; changes in capital availability or cost; costs and other terms related to the acquisition and disposition of automobiles; systems or communications failures; costs of conducting business and changes in structure or operations; and certain regulatory and environmental matters and litigation risks. Should one or more of these risks or uncertainties, among others, materialize, actual results could vary from those estimated, anticipated or projected. Dollar Thrifty Automotive Group, Inc. undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results over time.
For more information, please contact:
Sam Eltibi
Regional Director
Middle East and North Africa
Dollar Thrifty Automotive Group Inc.
Tel: +971 4 43328833
Fax: +971 4 3324454
E-mail: sam.eltibi@thrifty.com
© Press Release 2005
