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Dubai: Emirates Draw, a UAE-based, socially responsible trading and events company, announced today it is launching an exciting new initiative, a CSR based weekly draw. Emirates Draw will have seven guaranteed winners of AED 77,777 weekly and an entry to a Grand Prize of AED 77,777,777, the largest Grand Prize in UAE history.
“We saw this as a unique opportunity to create a purpose-driven activity that will provide better value to participants through their purchases, by celebrating weekly winners, but also giving back to the community through our environmental CSR initiatives,” said Mohammad Alawadhi, Managing Partner of Emirates Draw. “The purpose of Emirates Draw is to deliver on a promise ‘For a Better Tomorrow’. In addition to allowing UAE residents to improve their lives, we will be supporting environmental programmes across the UAE, with the Fujairah Coral Reef Programme being the first of many initiatives.”
Emirates Draw will be the first draw to embed a significant social and environmental component to its operating model. The first project will be supporting marine biodiversity through its support of a Coral Reef Programme in Fujairah which is expected to plant more than 1.5 million coral reef polyps. This commitment to the environment will be followed by other significant environmental and sustainability programmes.
By purchasing an AED 50 Coral Polyp online at www.emiratesdraw.com, or across a growing network of authorized Emirates Draw retailers, consumers can choose to participate in the weekly draw. Upon registering online, participants can select their seven-digit number or have the system choose their number randomly. Once selected, each participant’s number is locked in and no one else can select the same one.
With their purchase, consumers are entered into a raffle where every week seven lucky participants are guaranteed AED 77,777 each. In addition, they will enter a second draw with six prize categories that include a Grand Prize of AED 77,777,777 when all seven numbers are matched.
Emirates Draw will be streamed live every Saturday at 7pm UAE time on the www.emiratesdraw.com and across the company’s YouTube and Facebook channels. The first draw will take place on September 25, 2021.
Emirates Draw has obtained all the required approvals from the local authorities and has implemented worldwide best practices to ensure full transparency and fairness.
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About Emirates Draw
Emirates Draw is a UAE based company that aims to support local environmental causes and initiatives through CSR programmes that it will champion. The company aims to provide ‘For a Better Tomorrow’ and make everyday life better for its lucky winners and society at large through its environmental initiatives. Inclusive to all and eligible to 18 years and above, Emirates Draw will feature seven guaranteed winners every week and a free entry to the largest grand prize in UAE history, AED 77,777,777.
For more information, please contact,
Lejo Johnny
Leidar
Tel: +971 4 817 0394 | Email: lejo.johnny@leidar.com
© Press Release 2021
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