Paspaley, the world's best in South Sea pearls offers unique pieces from its latest range

Dubai, UAE 17 April 2007: Paspaley, widely-recognized as the source of the most beautiful and valuable pearls in the world, offers new jewellery pieces to its growing clientele in the UAE. Exceptional in design and application of high quality diamonds and South Sea pearls, these new additions to Paspaley's enchanting range of pearl jewellery pay tribute to natural beauty. 

"Paspaley believes that the ultimate objective of each piece of jewellery is to complement the personality of its wearer. Through the flowing forms and natural lustre of these exquisite pieces, Paspaley is able to communicate the sensibilities of the contemporary woman.  One may choose from a variety of nature-inspired designs expertly executed to suit the most discriminating taste," said Mr. Nicholas Paspaley AC, Executive Chairman of Paspaley.

"Although Paspaley has only been introduced in this market for about a year now, we have noticed that it has captured the hearts of many Arab women who are connoisseurs of luxury items particularly of jewellery & pearls - especially those who truly appreciate fine craftsmanship and exquisite design. We are very proud to offer these exceptional objects of beauty to our valued customers. I am certain that Paspaley's latest pieces will create a very strong impression and can be the new talk-of-the-town amongst jewellery lovers," said Ms. Pegah Goldooz, General Manager of Paspaley, UAE.

Incorporating organic shapes and forms, the new pieces carry the fine detailing characteristic of the famed Paspaley brand. Every feature is carefully designed full of meaning, making each of the new jewellery pieces - especially the brooches pure joy and inspiration.

The delicately-crafted set of earrings and ring are inspired by the petal form and accentuated by a charming round pearl at the centre. Not to miss is the graceful butterfly brooch decorated with shimmering pearls and diamonds, definitely a must-have for the serious fashionable jewellery lover.

The mesmerizing selection of signature brooches is of rare beauty with a kind of other worldly sheen and understated elegance. The way pearls and diamonds have been carefully embedded reminds one of the regal charm of European royals and Egyptian princesses of centuries ago. With a modern touch, Paspaley creates an unforgettable look with its new jewellery pieces - exotic, luxurious and rare.

The new Paspaley jewellery pieces are now available at the exclusive Paspaley boutiques located at Burjuman Centre and Mall of the Emirates. These jewellery pieces are very distinctive and attention-grabbing and will surely be a wonderful addition to any woman's collection.

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About Paspaley:
Paspaley is the world's leading South Sea pearl company, growing the finest quality pearls in the world.

Behind the simplicity and singular beauty of Paspaley South Sea pearls is a journey that began more than 70 years ago on the remote and unspoiled coastline of northern Australia.

Paspaley's involvement in pearling dates back to 1935 when Nicholas Paspaley's father, Nicholas Paspaley Senior MBE, first collected mother-of-pearl shell in Australia's northern waters. He established a family concern that has evolved to become the world's leading South Sea pearling company. Paspaley is still proudly family-owned and operated.

Paspaley nurtures its pearls on a remote network of over 20 farms, stretching more than 2500km across the pristine waters off the northwest coast of Australia - about the same distance as London to Moscow.

Paspaley's pioneering techniques have been widely acknowledged as world's best practice, positioning the company name at the forefront of the pearling industry.

Consistent quality and supply are the hallmarks of Paspaley - a reputation achieved only through an unwavering commitment to the pursuit of excellence and the principles of quality.

These standards have ensured Paspaley South Sea pearls are much sought after by the world's leading jewellery houses and has made the Paspaley name synonymous with the most beautiful pearls in the world.

For more information, please contact:
THE IDEA AGENCY PR DEPARTMENT
Tel: 04-3434424
Fax: 04-3434305
Email: pr@theideaagency-me.com

© Press Release 2007