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DUBAI: One of the hottest global trends in the auto industry is the growing popularity of pickup trucks as lifestyle vehicles. In the U.S., several pickups are now the top-selling vehicles in the country’s luxury market and have become the vehicle of choice for celebrities.
Once the tool of choice for people whose business required heavy towing, payload and off-roading, pickup trucks like the Ford Ranger have evolved into modern lifestyle vehicles that offer the same comfort and technologies as cars, but with the versatility and toughness to function as a workhorse, business partner, family vehicle, and anything in-between. Work or play, the modern pickup truck is the ultimate expression of independence and local enterprise.
“We see the same trend happening as well in the Middle East,” said Nicolas Lory, Ford Middle East sales director. “Our customers appreciate the versatility of the Ranger, particularly when it comes to its on-road refinement and off-road ability. Backed by its Built Ford Tough credentials, the Ranger is equipped to take you anywhere you want to go.”
Here are a few of the reasons why the Ford Ranger is the perfect vehicle to fit any lifestyle:
Tough When You Need It
Whether you’re hauling equipment to an off-road job site or moving the family across town, the Ranger Wildtrak’s cutting edge six-speed automatic transmission and refined 3.2-litre turbo-diesel engine delivers all the power and torque you need to tackle even the toughest tasks.
With the Ranger’s 1.2 tons maximum payload and 3,500-kilogram towing capacity, you can carry everything from cylinder blocks to machinery, ATVs or camping equipment.
The Ranger is loaded with technologies like Hill Launch Assist, which stops roll-back when starting or reversing uphill and a Traction Control System, which uses sensors to monitor each wheel for speed and slip and automatically apply brake or increase torque as needed to maximise grip and help avoid wheel spin.
Stylish and Smart Choice for Any Function
While you need a truck that can claw through sand and traverse rock-strewn wadis, you also want something that cleans up nicely and looks as comfortable in the middle of the city as it does in the dunes. In the Ford Ranger, refined design appeal and power live together, in a chiseled face and tough body.
More than just a handsome face, the Ranger is practical and smart, equipped with state-of-the-art safety and entertainment technologies. With the Ranger’s voice-activated SYNC 3® infotainment system, you can easily join a conference call about next week’s project, talk to your kids while you’re stuck in traffic or just browse your favorite playlist, all while never taking your hands off the wheel and your eyes off the road. SYNC 3 is also compatible with Apple CarPlay, mirroring Apple’s features on the eight-inch dash display.
“Whether you’re an entrepreneur who loves road trips with the family, or a mild-mannered accountant by day and thrill-seeker by night, Ford has a Ranger to fit your lifestyle,” added Lory.
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About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 199,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com.
Ford Middle East is also a responsible corporate citizen with currently three CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign and Ford Driving Skills for Life safe driving awareness programme for young drivers and teens.
Contacts:
Sue Nigoghossian
MENA Communications
Ford Middle East & Africa
Haneen Joudiyeh | Sadiq Al Hamed
ASDA’A BCW
971-4-356-6368
971-4-4507600
snigogho@ford.com
haneen.joudiyeh@bcw-global.com
Sadiq.AlHamed@bcw-global.com
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