Cards Middle East 2007, Dubai, May 14 - The Business Phone Plc, global provider of the only combined mobile phone payment terminal and Gulf Development Network today announced the formation of The Business Phone.

(Gulf) to market and sell secure mobile payment solutions across the Middle East and North Africa (MENA) from the company's headquarters in Doha.

Sheikh Abdulaziz Bin Mohammed Bin Saud Althani, Chairman of The Business Phone (Gulf) and member of the ruling family in Qatar, commented: "We believe that our mobile payment solutions will take MENA by storm. We have an extensive network of contacts in the banking, business and Government communities across the MENA countries who will be extremely interested in our proposition. We feel confident that The Business Phone (Gulf) will be highly successful".

John Paul Fraser has joined The Business Phone (Gulf) as Managing Director with responsibility for the day-to-day management of the organization as well as business development.

Sean Owens has been appointed as Director of Operations with responsibility for technology and business development support and strategic partnerships across the Middle East and North Africa. Prior to joining The Business Phone, Sean was the Senior Manager for EMEA at WAY Systems Inc., manufacturer of the MTT 1570. Sean brings over 10+ years experience in the eftPOS acquiring and Value Added Services (VAS) integration in the electronic payments arena.

"We are thrilled to be able to announce the formation of The Business Phone (Gulf) at Cards Middle East. This is a monumental step in the evolution of our organization. The MENA region promises to be a massive market for our mobile payment solutions" said Graham Gilmour, CEO of The

Business Phone Plc".
The Business Phone's proposition opens up a whole new market of mobile merchants to Banks and Telecoms providers as well as offering a low-cost, quicker and more convenient alternative to current fixed line technology. Banks will be keen for their mobile and traditional merchants to benefit from increased sales, customer retention and improved business efficiency.

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About The Business Phone
The Business Phone is the global provider of the only combined mobile phone payment terminal for mobile merchants. thebusinessphone MTT 1570 provides the security and functionality of a traditional POS terminal and the convenience and flexibility of a mobile phone. A merchant is able to undertake financial transactions accepting credit and debit cards anytime and anywhere over the GPRS networks. Based in Central London, The Business Phone holds the distribution rights to market thebusinessphone MTT 1570 solution worldwide. For further information, please visit: www.thebusinessphone.com

The AccessorTM technology used by WAY Systems, Inc., and sold by The Business Phone Plc, is owned by and licensed from Fractal Commerce, Inc.

The terminal technology is covered by worldwide Patents and Patents pending derived from the PCT application WO9966752.

Press Contact:
Lynn Webster-Scott
PR & Marketing Director
The Business Phone Plc
lynn@thebusinessphone.com
Mobile: +44 (0)7786 934744

© Press Release 2007