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- This coincides with the in-store launch of Ayad’s special edition book, ‘Sheikh Zayed: An Eternal Legacy’
- The event cements THAT Concept Store’s position in the region as a creative hub and cultural meeting place
Dubai, United Arab Emirates: On the 5th June, THAT Concept Store will be hosting Myrna Ayad – one of the Middle East’s leading cultural commentors and author of ‘Sheikh Zayed: An Eternal Legacy’ – for an interview with Anas Bukhash. This event follows the in-store launch of Assouline’s special edition book, acting as a look back at our nation’s proud history from inside Mall of the Emirates’ most fashion-forward, experiential store.
Myrna Ayad’s literary homage to the UAE’s founding father is mapped by exclusive interviews, archival photographs and her own personal recollections of Sheikh Zayed, which she authored and released to coincide with the country’s fiftieth anniversary. The glossy pages reveal a whole world of artistic depth, focusing on the rich culture Ayad herself has experienced after almost four decades in the region.
Her profound knowledge of the nation’s heritage and sparkling insight promises a very lively discussion, especially with Anas Bukhash as her conversational partner. Famous as the host of one of the UAE’s most popular YouTube talk shows, ‘AB Talks,’ Bukhash strives to unite people of all ages and backgrounds with his daring questions and purposeful provocations.
Everyone is invited to delve into this country’s rich history with a morning of culture as well as mouth-watering bites. The live interview will be followed by delicious canapes from THAT Concept Store’s array of innovative eateries including UCHI M’OISHÎ, Around the Block and newly opened No. FiftySeven Boutique Café. Guests will also have the chance to have their copies signed by the author, with ‘Sheikh Zayed: An Eternal Legacy’ being available to buy in-store as part of the Assouline Spring 2021 Ultimate Collection.
Assouline is well-known as the first brand of luxury culture and showcases beyond beautiful books that inspire through various cultural and artistic explorations. It is one of many luxury brands hosted by THAT Concept Store as part of its ever-evolving and exclusive collection, which shoppers can keep an eye on via the THAT App.
Visit THAT Concept Store at Mall of the Emirates between 1pm-3pm on 5th June to join in the fun, and follow @thatconceptstore on Instagram to stay tuned about all of its other upcoming events.
© Press Release 2021
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