Dubai – Surkus, a multi-sided experiential marketing platform offering members exclusive access to paid events and cash back on offers in exchange for engagement, has partnered with local startup virtual kitchen, Sweetheart Kitchen (bySWHK), and its delivery partner Zomato, to support business growth across the UAE in driving awareness of their offering and broadening their reach within the emirates’ competitive food delivery market.
With 20 homegrown food outlets under the SWHK umbrella, covering a variety of locations across Dubai, the Surkus partnership will help the startup build their customer reach by tapping into Surkus’ database of socially engaged, active members. In addition, SWHK will gain access to in-depth, market insights about customers’ experiences with their products, to support in building long-term business and revenue opportunities.
Running throughout March, the partnership involves a unique value exchange, which works by sharing offers from SWHK’s brands with Surkus’ community of members – giving each food brand the opportunity to reach their ideal consumer and expand their offering to new customer groups. Surkus members who participate in the offer receive cashback for their food order in exchange for sharing feedback about their experience.
Stephen George, CEO & Founder of Surkus, said: “We are committed to providing a solution that answers the needs of SMEs across all industries in the region – this partnership with Sweetheart Kitchen is one example of the numerous opportunities the Surkus platform is opening up to SMEs in the local F&B sector, all driven by real-time insights and data. The UAE is home to one of the most competitive food delivery ecosystems in the world and convenience is king here, so it comes as no surprise that we’ve seen a surge in demand for these types of offers in recent months. Our goal is to give marketing data that helps the SMEs we work with make better decisions around driving customers.”
As part of the collaboration, SWHK’s multiple foodie brands will receive 360 promotion to Surkus’ extensive database of members. This includes visibility on the app, push notifications, newsletters, social media and word-of-mouth from its community. Surkus members can try each of the brands, giving instant feedback (such as food quality, service, delivery, cost, portion size) directly to SWHK, via the aggregate platform Zomato.
Adib Samara, Head of Global Brand & Marketing for Sweetheart Kitchen, said: “It is important to me as a local startup to work with startups when I can, supporting each other’s growth and success in the region. Which is why the opportunity to collaborate with Surkus was so exciting. As the first virtual kitchen to utilise the platform, we are able to test out new and interesting ways of developing our offering for customers. By sharing our offers with Surkus members, we can drive awareness and reach whilst gaining tangible business insights into customer behaviour. At SWHK we have ambitious growth plans and, with direct access to the real-time results that Surkus provides, we will be able to pivot campaigns, tweak offerings to please customers and scale with speed and efficiency.”
The instant feedback generated from Surkus members provides SWHK with real-time, actionable data for its brands, allowing the company to customize its offers and campaigns in response to changing demand and business needs. Importantly, it also gives SWHK the chance to leverage Surkus’ one-stop marketing platform for measurable results, including conducting on-the-ground A/B testing and garnering invaluable insights at a much lower cost than traditional market research solutions.
The campaign consists of a simple value exchange between the food brands and Surkus members. Surkus members are directed to Zomato from the Surkus app, where they can choose a meal from the 20 selected outlets and place their order. Once the food arrives, members must submit a review on Zomato and submit their receipt. Members then receive cash back between AED 35 and AED 50 via your connected PayPal account on Surkus.
Earlier this year, Surkus announced positive growth since launching its MENA operations in October 2019. With the UAE being the first live market operating out of Hub71 in Abu Dhabi, Surkus UAE has now on-boarded over 160 new businesses and hosted more than 1,500 new events and offers to date.
The Surkus app is available for free on iOS and Google Play app stores now.
Full list of offers and locations:
Amigovio Mexican Burritos - Al Quoz | Rebate of AED 35
Amigovio Mexican Burritos - Al Barsha | Rebate of AED 35
Amigovio Mexican Burritos - Al Warqa | Rebate of AED 35
Cheat Day - Al Quoz | Rebate of AED 50
Cheat Day - Al Barsha | Rebate of AED 50
Cheat Day - Al Warqa | Rebate of AED 50
Couch Potato - Al Quoz | Rebate of AED 50
Couch Potato - Al Barsha | Rebate of AED 50
Couch Potato - Al Warqa | Rebate of AED 50
Cucumber Club Salads - Al Quoz | Rebate of AED 50
Cucumber Club Salads - Al Barsha | Rebate of AED 50
Cucumber Club Salads - Al Warqa | Rebate of AED 50
Danny Dog - Al Quoz | Rebate of AED 35
Danny Dog - Al Barsha | Rebate of AED 35
Danny Dog - Al Warqa | Rebate of AED 35
DIY - Al Quoz | Rebate of AED 45
DIY - Al Barsha | Rebate of AED 45
DIY - Al Warqa | Rebate of AED 45
Fat Boy - Al Quoz | Rebate of AED 50
Fat Boy - Al Barsha | Rebate of AED 50
Fat Boy - Al Warqa | Rebate of AED 50
Mac Edition - Al Quoz | Rebate of AED 45
Mac Edition - Al Barsha | Rebate of AED 45
Mac Edition - Al Warqa | Rebate of AED 45
Mash Mood - Al Quoz | Rebate of AED 50
Mash Mood - Al Barsha | Rebate of AED 50
Mash Mood - Al Warqa | Rebate of AED 50
Mighty Melt Sandwiches - Al Quoz | Rebate of AED 40
Mighty Melt Sandwiches - Al Barsha | Rebate of AED 40
Mighty Melt Sandwiches - Al Warqa | Rebate of AED 40
Quinoa Bar - Al Quoz | Rebate of AED 35
Quinoa Bar - Al Barsha | Rebate of AED 35
Quinoa Bar - Al Warqa | Rebate of AED 35
Schatzburger - Al Quoz | Rebate of AED 35
Schatzburger - Al Barsha | Rebate of AED 35
Schatzburger - Al Warqa | Rebate of AED 35
Slider Ryder - Al Quoz | Rebate of AED 35
Slider Ryder - Al Barsha | Rebate of AED 35
Slider Ryder - Al Warqa | Rebate of AED 35
Souperior - Al Quoz | Rebate of AED 40
Souperior - Al Barsha | Rebate of AED 40
Souperior - Al Warqa | Rebate of AED 40
The Poke Project - Al Quoz | Rebate of AED 50
The Poke Project - Al Barsha | Rebate of AED 50
The Poke Project - Al Warqa | Rebate of AED 50
Training Day - Al Quoz | Rebate of AED 45
Training Day - Al Barsha | Rebate of AED 45
Training Day - Al Warqa | Rebate of AED 45
Wich Way - Sandwich Lab - Al Quoz | Rebate of AED 40
Wich Way - Sandwich Lab - Al Barsha | Rebate of AED 40
Wich Way - Sandwich Lab - Al Warqa | Rebate of AED 40
Surkus is a multi-sided experiential marketing platform offering members exclusive access to paid events and cash back on offers from brands in exchange for engagement. Surkus was founded in Los Angeles in 2015. Utilizing machine learning and deep understanding of customer engagement, Surkus has developed powerful algorithms that focus on delivering 100% ROI on every dollar spent. The Surkus ethos goes beyond simply connecting brands with customers. We want to ensure our members perform actions that directly deliver measurable benefits to our clients. For more information visit https://surkus.com/unitedarabemirates/ or download the Surkus app here.
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About Sweetheart Kitchens:
Virtual kitchen, the Sweetheart Kitchen, produces its own consistently high quality, fresh and delicious food that can be delivered to your doorstep in only a matter of minutes. Our systems track raw materials being used, expiry dates, and match supply with demand, so we are able to source the freshest ingredients while minimizing our food wastes, making us a more sustainable kitchen.
© Press Release 2020
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