Leading retailer and wholesaler of sporting goods & lifestyle brands in the Middle East invests in state of the art WMS system to achieve operational excellence.

DUBAI - May 04, 2008 - Business Systems Group (BSG), the regional competency center for Exactus Inc., announced today that Gulf Marketing Group is currently implementing Aware, the leading supply chain solution from Exactus for one of its subsidiaries, Sun & Sand Sports (SSS), a leading retailer and wholesaler of sporting goods & lifestyle brands in the G.C.C.

BSG will implement Exactus Warehouse management and Performance Management solutions at SSS's newest distribution center in JAFZA to help streamline and optimize their distribution operations. These solutions will enable Sun & Sand Sports to fully automate its distribution process, facilitate cross-docking, maximize labor resources and provide a continuous analysis of the overall performance of the distribution center operation. 

These solutions from Exactus are being implemented based on customer specific business needs to streamline the operations for each of its business unit growth, support the implementation of automation technologies, and accommodate overall system transformation and modernization.

Sun & Sand Sports chose Exactus primarily because it offered a number of powerful pre-integrated and flexible supply chain solution components. Furthermore, not only do Exactus' solutions capably and reliably handle the most complex of supply chains, but additionally, the company's consultants had an unparalleled level of experience and expertise in the supply chain industry including, specifically, the retail industry.

Mr. Kevin Bullock, the C.E.O of Gulf Marketing Group expressed his enthusiasm about implementing the Aware supply chain solution. "We looked at the Exactus application not only from an operations standpoint but also the value addition it will afford the company in helping carry out detailed analysis to control costs, track productivity levels and monitor business trends. In particular, the Aware Performance Management solution will allow Sun & Sand Sports to make informed decisions about our business to fine tune and optimize supply chain performance".

"We are confident that we will continue to improve operational efficiencies and a rise in staff productivity. Exactus' Aware is a strategic fit for us, and their solutions have the inherent flexibility to support our business goals and expand our market share across the region", said Mr. Shivam Goyal, G.M of Sun & Sand Sports.  The same opinion was echoed by the Project Manager Mr. Devraj Balakrishna who heads the supply chain automation project in their Distribution Centre at Jafza.

"Sun & Sand's decision adds to a growing trend we are seeing where companies are recognizing the greater overall value that can be unlocked from a supply chain when integrated, best-in-class, logistics solutions are combined with the complementary strengths of an ERP system, " said Nasser Tufail, Managing Director of BSG.

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About Sun and Sands Sports
Sun & Sand Sports L.L.C. is the biggest retailer and wholesaler of sports goods in the Middle East, offering a wide selection of brands.

All of Sun & Sand Sports brands have a global presence like Nike, Timberland, Columbia to name but a few. Being part of Gulf Marketing Group, Sun & Sand Sports established its first retail outlet in 1979 in Dubai and currently has 62 retail stores spread across prominent shopping malls and key locations in U.A.E., Qatar, Oman, Bahrain, Kuwait and the Kingdom of Saudi Arabia. Additional retail stores are scheduled to open this year, thereby boosting its retail and wholesale reach and re-asserting its stronghold as the leading sports goods company in the Middle East.  Other than its retail stores, it has an excellent wholesale net work to serve its key wholesale accounts all over the G.C.C. Over the past 28 years it has grown from strength-to-strength, thanks to the support from its principals and the relentless efforts put in by its' employees.

About Exactus Inc.
Exactus is a leading software technology development company that provides world-class supply chain execution solutions. Our solutions can help customers streamline their process models and transform their physical logistics management supply chains into superior value chains to differentiate themselves and gain a competitive advantage.

Our portfolio of tightly integrated and highly adaptable solutions encompass warehouse management, transportation management, freight management, finance management, trading partner management, and performance management. Exactus solutions are fully backed up with our best practices-based rapid deployment implementation methodology that leverages the right set of skills, technical assets, domain knowledge and industry expertise to help add value to our customer's business. The result: one of the industry's lowest total cost of ownership. More information is available at www.exactus.net

© Press Release 2008