Dubai, United Arab Emirates - 11, February, 2015

Own the latest Samsung smartphone or is your home fitted with the latest Hitachi refrigerator and TCL television? Chances are they are from Eros Group. Eros Group, the official distributor of world-renowned brands Samsung, Hitachi, TCL, Linksys and one of the leading players in consumer electronics, telecom, and allied multi-products in the Middle East, is behind 50% of televisions, 50% of smart phones, 25% of premium refrigerators, 33% of vacuum cleaners and 25% of air purifiers sold in the UAE. With an illustrious portfolio of 4000 products under 14 brands, Eros Group recorded sales of AED 4.4 bn in 2014.

A study done by global powerhouse PWC revealed that the consumer durables market is as high as EUR 3,500bn and is growing by five percent annually. Some reasons recognized for this growth is the increase of family disposable incomes, emerging retail boom, real estate and housing demand, overall increase in the expat population and the increase of marketing and advertising targeting the middle to upper income groups. These in turn puts pressure on the retailer and distributor to constantly evolve.

Eros Group has coped with these demands by attracting over 10 brands since 2010 and is the distributor, as of end 2014 of over 14 brands. Together with new brand addition and new product launches, the numbers of products under the Eros Group portfolio rose by 33% in 2014 making the electronics conglomerate the distributor of over 4000 products in the UAE.

According to a study by GfK, the trusted source of market and consumer information, most of the brands distributed by Eros Group are leaders in their respective categories establishing the Group as the number 1 distributor in the region.

Going by the market data, 50% of TVs sold in the UAE, 50% of smartphones in the UAE, 33% of vacuum cleaners sold in the UAE, 25% of premium refrigerators, 25% of routers, 25% of air purifiers and 25% of water dispensers sold in the UAE are all brands distributed by Eros Group.

""Eros Group is proud to behind the sale of over half of the smart phones and televisions in the UAE and to be the distributor behind at least one electronic product in a UAE home. We have been able to achieve this milestone because of the support of our channel partners who have played a crucial role in our success," said Mr. Deepak Babani, CEO, Eros Group. "Our objective was to become the number 1 distributor in the UAE and even though the task was a difficult one, we achieved this through ensuring the utmost importance to our consumer, employee and other stake holders. Further we have a portfolio of reputed products and ensure best in class after-care service to the consumer trusting in our brands and our success."

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About Eros Group
Eros Group is the largest and most respected consumer electronics distributor and retailer in the UAE owned by the Badri Group of Companies. A winner of the 7th cycle of the prestigious Mohammed Bin Rashid Al Maktoum Award in the Trade Category for Business Excellence in 2013 and a winner of the Best Re-exporter award by ESEA in 2012. Eros Group has been 5 Years consecutively voted SuperBrand by the SuperBrands council. Today, the group has a strong team of more than 1500 employees with professional experience in various fields. The Group's Chief Executive, Mr. Deepak J Babani and a team of highly qualified and experienced managers provide direction, executive control and management. Eros' consistently high quality sales and services of products is a testimony to group's excellence in business process and employee involvement. It is also reflected in the group's accreditation to the ISO 9001:2000 Quality Systems.

For further information, kindly contact:
Alisa D'souza
Public Relations Director
Blue Apple Mediacom FZ LLC
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Email: alisa@blueappleco.com
Website: www.blueappleco.com

Yusra Farzan
PR Executive
Blue Apple Mediacom FZ LLC
Tel: +9714 4390161
Fax: +9714 4390160
Email: yusra@blueappleco.com
Website: www.blueapplemediacom.com 

© Press Release 2015