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Dubai: American footwear brand, Steve Madden, has relocated its Dubai Mall store to a spacious and convenient location on the ground floor of the mall. The new store location, which features a state-of-the-art shoes and accessories layout, is largely expected to tap into an ever-growing Dubai Mall footfall following its popularity with foreign and local shoppers.
The 4000 square-feet store, which is the brand’s second largest store in the world is designed using metal and wood with white and red brick walls, to give an urban chic look inspired by the city that never sleeps – New York.
The opening of the new location earlier this month, coincided with the launch of the brand’s Spring-Summer 2019 collection - a move that signals Steve Madden’s increasing confidence in the Dubai market and a boost to its regional expansion.
Commenting on the occasion, Mr. Ian Funk, President – International Sales, Steve Madden said “Our new location in the Dubai Mall is a core component of our Company’s long-term brand strategy in the Middle East. The updated design incorporates features to engage our digitally savvy customer. We are thrilled with the outcome and expect great results. We congratulate the entire Landmark team on such a huge milestone for the brand”.
The new Steve Madden store location has been designed with the modern customer in mind. The store layout and product displays will make navigation and shopping a more convenient and enjoyable experience.
“We are very happy to open the largest Steve Madden store outside North America in The Dubai Mall, which is undoubtedly the best & largest mall in the world. The 4,000 ft. store is designed combining Madden’s traditional industrial look with a modern contemporary feel. There are special feature areas and interactive zones that will enhance our customer experience tremendously, and this flagship will act as a catalyst to strengthen the brand’s presence across the GCC,” said Dinesh Shahani, Chief Operating Officer, Landmark Group.
As part of its store realignment strategy, the newly relocated outlet is expected to continue providing fashion-forward women and men with trail-blazing footwear designs that enable them to express their individuality, aspirations and confidence.
The new location will also comfortably accommodate the brand’s growing product portfolio.
Currently, Steve Madden has over 19 stores in the United Arab Emirates and a total of 39 outlets in the GCC region.
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About Steve Madden
STEVE MADDEN is easily America's most successful shoe designer. Considered the fashion footwear mogul of the 21st century, Madden has been responsible for the design and marketing of the company's trendsetting shoes for the past two decades. His vision to give young, fashion forward women a unique way to express their individuality through style resulted in millions of customers worldwide and propelled his designs to the forefront of the fashion industry.
For editorial information please contact:-
Namita Thakkar / Ambika Jadeja
namita@matrixdubai.com / ambika@matrixdubai.com
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