The leading brand for kids opens officially at The Dubai Mall unveiling the spring/summer 2012 collection

Dubai, May 08, 2012:

Charanga, a leading kids fashion brand from Spain, has made a foray into the Middle East with its first outlet in Dubai's shopping hotspot - The Dubai Mall. Catering to the age group of 0-14 year olds, Charanga is a favourite among parents for its comfortable and colourful collections with great design and quality.

Charanga is exclusively distributed in the Middle East by Liwa Trading Enterprises, a leading business conglomerate in the Middle East.

With a wide ranging collection for children of ages 0-14, for all occasions, Charanga has established itself as a leader with over 230 outlets across the globe. With its first venture in the Middle East, the brand aims to bring its fun and quality clothing to make its mark in the region's growing retail space.

Commenting on the launch of the brand in the UAE, Mr. Manuel De La Maza Ramos, General Manager and a major shareholder of Charanga, said: "The UAE is such a vibrant country and offers a very dynamic retail market for kids wear. The region has set a new benchmark for quality and style globally, and presents every retailer a great challenge in meeting the ever-growing expectations of the customer."

"Entering this region is a very exciting move for us. We are certain our partners, Liwa Trading, with their local market knowledge and retail expertise, will be a great value-add to our growth and success here," he added.

Being certified by the ISO 9001:2008, Charanga ensures maximum quality levels in the production, design and distribution systems. While quality is given utmost importance at Charanga, the brand's values are based on creating a collection of beautiful ensembles for children of all ages and for all occasions.

Mr. Aniss Baobied - General Manager of Liwa Trading Enterprises LLC, said: "Charanga stands for quality and comfort, while making sure that every child is dressed appropriately for every occasion. The brand's quality has ensured it a leader in its home market, and we believe that Charanga will easily find its success in the UAE as well. Being located at The Dubai Mall gives the brand a great first step to taking its presence here further and ensuring that it is soon a house-hold name in the region. Having Charanga on our portfolio adds great value to us and we look forward to our association with the brand."

Charanga's Spring/Summer 2012 collection offers a suitable set of pieces perfect for every occasion. Playing sailor turns real for kids at Charanga with its marine themed collection which uses navy colours and stripped patterns, for both boys and girls. While the formal range enjoys clean crisp fashions, girls can enjoy the colours of summer with pique dresses, flower printed fabrics, bows and laced edgings with neat detailing.

For the boys, Charanga offers linen T-shirts and cardigans with stripped patterns and other details. Beige, mauve or yellow in a 'tie and dye' effect offers little boys a reason to have fun this summer.

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About Charanga
Born in 1991, Charanga has today established itself as a leader with over 230 outlets across the globe. Headquartered in Andalusia with a state-of-the-art facility in Technological Park, Malaga, Charanga has a team of over 300 employees. The brand penetrates the children's fashion sector basing its main focus on quality, the verticality of distribution and constant market studies in the area of children's clothing. That's why it has become a reference children's brand in Spain. 

Charanga has reinforced its presence in the Spanish market with over 230 shops distributed over the whole national territory and to become consolidated as a recognized brand within the children's fashion industry. The brand started its international expansion in 1999 and since then the company has opened franchises in Portugal, Morocco, China and South America.

Charanga's clothing and designs are created in-house by a professional design team who study the market trends well. Charanga focuses on services, designs, quality and price. The automatic re-stocking system is one of the key features in Charanga, as they can never run out of stock totally.

About Liwa Trading Enterprises LLC
Liwa Trading Enterprises LLC (Liwa) was set up in 1987 to establish the retail presence of the Abu Dhabi - based group, Al Nasser Holdings (ANH).  ANH has wide interests in the oil services, manufacturing and retail sectors and operates a number of joint ventures with leading international companies.

Liwa has substantial experience in retailing in the GCC area and has established itself in all the GCC countries - UAE, Saudi Arabia, Bahrain, Kuwait, Oman and Qatar.  In each of these countries Liwa has franchise/sub-franchise agreements with a number of international brands dealing in clothing and other accessories, children's and other specialty products. To support its highly expensive growing business, Liwa has developed state-of-the-art computer-based information and support systems.

For more information, please contact:
Tasneem Raza
Watermelon PR
Tel: 04-2833655
Email: tasneem@watermelonme.com

© Press Release 2012