08 June 2015
Recognised as the global leader in six highly contested domestic and commercial product categories at high profile annual 2015 awards, Miele adds even more accolades to its premium appliance portfolio

Miele, a global manufacturer of premium home and professional appliances, has been named 'Best of the Best' in six coveted categories at the annual Red Dot Design Awards 2015, the annual programme that recognises quality in global product design.

Designers and companies from 56 countries entered around 5,000 products across 31 categories with Miele selected as a top-ranked innovator and performer across a diverse range of domestic and commercial products including home-cleaning devices, kitchen white goods and the latest high-end appliances.

All six winning products are available in the UAE where Miele's reputation for design excellence has seen its appliances grace the kitchens of high profile residential developments, five-star hotel kitchens and commercial premises across the Emirates.

"Miele is a brand with over 116 years' direct consumer experience in the domestic and commercial appliances arena, and has an enviable reputation for excellence in innovation as well as delivery of stylish, high quality and supremely functional product ranges that make everyday household activities a pleasure rather than a chore," said Rehanna Sharma, Marketing Director, Miele.

"As recipients of six Red Dot awards for 2015, this adds a further seal of quality for our end users when deciding which high-end brand best suits their needs, and with the jury of 38 world-renowned specialists agreeing that our designs are world-leading when it comes to innovation, functionality, quality, durability and other criteria, this puts Miele top of the list for consumers in the region and worldwide," she added.

Its five award-winning domestic products include a favourite with coffee lovers, the sleek and ultra-functional CM 6310 machine, which has a One Touch for Two function that allows the simultaneous preparation of two coffee specialities with the touch of a single button. Additional benefits include the fact that many components are dishwasher-proof and that all milk lines are automatically flushed when the machine is switched off.

In the refrigeration category, Miele's K 30.000 innovation in the form of glare-free lighting with its FlexiLight fridge, scooped the prize. The lighting source is integrated into the glass shelves and is activated via contacts at each rack level. As a result, the refrigerator is uniformly and brightly lit, and also offers touch controls.

Other award-winning models were the two-in-one DGM 6800 steam oven with microwave, recognised for its convenience and quality results-driven design, and the KM 6366-1 induction hob, which features six variable PowerFlex rings.

Miele's innovation in home cleaning earned it another Red Dot for the intelligent navigation, good cleaning results and top-class workmanship of its Scout RX 1 robovac, which features a patented Triple Cleaning System with two side brushes, a beater bar and efficient fan.

Also showcasing - and rewarding - the company's professional range of appliances, Miele Professional's PG 85 commercial washer-disinfectors featuring the AutoOpen door releasing system, door salt container to simplify the refilling process, and load-varying benefits, received the Red Dot accolade.

About Miele
Miele has been an independent family-owned company since its establishment in 1899 and is equally committed to its owners, employees, customers, suppliers, the environment and society.

The company focus is on manufacturing premium household appliances for the kitchen, the laundry room and for floor care, as well as appliances for use in commercial operations and medical facilities through "Miele Professional". The strategic vision is to become the brand of choice.

Miele products set the standard for durability, performance, ease of use, energy efficiency, design and service. This corresponds to the guiding principle "Immer besser" which the founders Carl Miele (left) and Reinhard Zinkann printed on their first machines - and which characterises Miele to this day.

For more information, please contact:
James Lakie
Senior Account Manager
PO Box 502701
Office 106, Arjaan Office Tower
Dubai Media City
Dubai, United Arab Emirates
Office: +971 4 3652711
Mobile : +971 50 1536544
E-mail: james@smc-pr.com
Website:www.smc-pr.com

© Press Release 2015