Sharjah: As part of its efforts to extend its reach and exposure, the Sharjah Broadcasting Authority (SBA) has signed an agreement with Snap Inc. to tap into new audiences. Under the terms of the deal, SBA is investing on the platform and, in return, Snap Inc. will provide the Authority with creative support in the form of video and augmented reality (AR) services.
Commenting on the agreement, Fatima Bin Sandal, Governmental Communications & Marketing Manager said: “The Sharjah Broadcasting Authority is on a mission to reach a new younger audience. With Snapchat being one of the most popular platforms for young people, this agreement allows us to address this demographic in a platform they are familiar with.”
Faisal Shams, Sales Manager - Government & Telco for Snap Inc. in the Middle East said: “We are honored to be partnering with the Sharjah Broadcasting Authority. The agreement shows our growing popularity with broadcasters and publishers in the MENA region. Our ability to optimize video for a younger audience has proven to be popular with content creators everywhere.”
Snapchat is accelerating rapidly across MENA, where the monthly addressable reach grew by 33% to 75 million unique Snapchatters year-on-year in 2021. The platform offers regional content creators one of the most effective ways to engage with a large, growing, and unique Millennial and Gen Z audience.
The Snapchat audience is highly engaged, with consumption rates in MENA often higher than the global average. In the UAE, Saudi Arabia, and Kuwait, Snapchatters spent 77 mins daily on the app during Ramadan 2020, a 20% increase y-o-y on average.
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About Sharjah Broadcast Authority
The Sharjah Radio and Television Authority is a governmental authority concerned with the development of the media sector in the Emirate of Sharjah. The agency hosts a number of television and radio channels, including Sharjah Channel, Sharjah Sports Channel, Al Sharqiya Channel from Kalba, Al Wusta Channel from Al Dhaid, Sharjah Channel 2, Sharjah Radio, Holy Quran Radio from Sharjah, English-language Radio Plus 95, and the Sharjah Center for Media Training.
About Snap Inc.
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.
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