Sharaf DG now in Dubai Mall

Electronics Retail Powerhouse launches its fifth outlet in world's largest shopping mall

Dubai, United Arab Emirates, November 06, 2008: Sharaf DG, Dubai's largest electronics retailer has opened it's newest store in Dubai Mall on 4^th November '08, the same day that the world's largest shopping mall threw open it's doors to the public. This comes closely on the heels of Sharaf DG launching it's first retail outlet outside the UAE in Bahrain last month and will be followed shortly by the opening of a unique concept store called 'Sharaf DG 4U' in the Mankhool area, Dubai . The three new stores will take the total retail space owned by Sharaf DG upto 230,000 square feet with many more store openings being planned in the near future.

Speaking on the launch of the store in Dubai Mall, Mr. Nilesh Khalkho, CEO, Sharaf DG, commented, "There is a lot of similarity between Dubai Mall and Sharaf DG and thus it made perfect sense for us to open up a store in this prestigious and world class shopping mall. Dubai Mall is the region's premier shopping, lifestyle and entertainment destination and Sharaf DG is the region's premier electronics and IT shopping destination. Dubai Mall offers the shopper 'Everything'- with the largest offering of stores across categories. Sharaf DG stands for 'Everything in Electronics', stocking the widest range of brands in the region across categories like Consumer Electronics, Home Entertainment, IT, Telecom and photography at the best value and backed with trained, friendly service."

The Sharaf DG outlet in Dubai Mall will be 22,000 sq. ft. and located in the 'Electronics' Zone' on the second level called the 'Galleria Zone'. The store will feature a brand new concept in retailing- the "touch and feel display". The open display makes for a well informed purchase and unique shopping experience as it allows customers to play with real models of cameras, cell phones and mp3 players and get a hands-on experience with a chance to test-drive the features and functionality of all the products on offer before buying. This is contrary to the usual 'glass case' retail display which in most cases stock 'dummy' products. Five display 'gondolas' are situated as you enter the store - two will showcase mobile phones, two for cameras and one for MP3 and GPS products.

'Sharaf DG 4U' is a very unique 'concept store' showcasing only the fastest moving electronic and IT products across all categories and not the whole range. The 5,000 sq. ft. store in Mankhool is located in the heart of the city and will be a 'Hot Deal store' making it the ideal shopping destination for customers looking for the best offers on the most popular products in the market. It will also feature the "touch and feel" display designed to give shoppers a compelling and relevant experience.

Sharaf DG opened it's first store outside of the UAE in Bahrain City center, Bahrain's largest Mall, on the 15^th of October 2008. The 50,000 sq. ft. store is located on the second level of Bahrain City Centre and marks Sharaf DG's expansion drive into other Middle East markets.

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About Sharaf DG:
Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics Retailing in the UAE conceived to meet the growing demands of the discerning customer. The stores in Ibn Battuta Mall, Deira City Center and Times Square Center are designed to international standards is a benchmark in store sophistication and customer friendly design.

Sharaf DG is not just an electronics store, but a new lifestyle experience where customers can find the widest range of brands in the region across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances, Marine Electronics and much more.

For further information, please visit http://www.sharafdg.com

Media Contact:
Mr. Colin Saldanha
PR Consultant
OAK Consulting
Email: colin@oakconsulting.biz
Tel: +971506400762