The café underwent a refurbishment of its interior to continue the tradition of comfort and familiarity
Dubai, UAE, July 18, 2013
BinHendi Enterprises is pleased to announce the reopening of Second Cup Café in Mall of the Emirates, one of its most popular locations in Dubai. A familiar landmark in the mall since its opening in 2005, the café underwent a refurbishment to revamp the interior of the café and ensure it remains comfortable and friendly to customers looking for a great cup of coffee and a little time with family, friends or to themselves.
On the occasion of the reopening, Mr. Bassel Ammar, General Manager, BinHendi Hospitality & Franchising, said, "The Mall of the Emirates Second Cup Café is one of the oldest in the BinHendi family, and close to the hearts of many Dubai residents. The new look of the Mall of the Emirates Café continues to carry the Second Cup tradition of comfort, familiarity and excellent service. Second Cup's exceptional taste and brand personality have helped the brand gain popularity across the UAE."
Second Cup opened its Mall of the Emirates Café in 2005 and has welcomed thousands customers since then. The café seats 50 customers and is a retailer of Second Cup merchandise available for purchase.
Second Cup recently celebrated the reopening of its 100th international café in Abu Dhabi, in association with BinHendi Enterprises, making it the 16th location in United Arab Emirates a region in which the company anticipates ending the year with 25 locations.
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About BinHendi Enterprises LLC
Almost four decades ago market research analysts at BinHendi Enterprises recognized a growing consumer interest in international products and fashion brands. In direct response, we established the United Arab Emirate's first exclusive fashion boutique, Pierre Cardin. Enthusiastic consumer response propelled the Company to fill another untapped niche in the Middle Eastern market with the introduction of Dubai's first car rental agency. Our unique approach, in hand with strong market growth, favorable government relations and an intimate knowledge of consumer preferences, encouraged BinHendi Enterprises to develop new sources to help meet the growing demand for high quality products and international services.
BinHendi Enterprises currently operate twenty-nine highly successful fashion, Jewellery, accessory and food retail outlets, while our trading division reaches in excess of one thousand retailers, thus establishing the company as a leader in one of the world's most exciting and affluent markets. When it comes to premium brands, BinHendi Enterprises is one of the region's most diversified, progressive and successful companies.
About Second Cup
The Second Cup brand is an established global franchisor in the specialty coffee café business offering its Franchise Partners experience, innovation and leadership. Originated 38 years ago in Toronto, Canada, Second Cup's international expansion started in 2002 and has 100 cafés operating in Abu Dhabi, Azerbaijan, Cyprus, Dubai, Egypt, Iraq, Jordan, Kuwait, Kurdistan, Lebanon, Morocco, Oman, Qatar, Romania, Saudi Arabia, Sharjah, Syria, Taiwan and U.S.A. Regional franchise partners will be opening soon in Pakistan and new regions of the U.S.A.
Second Cup café operators are committed to serving the finestand highest quality coffees in the world in an inviting ambiencewith uncompromising standards of customer service, product quality and freshness. Second Cup cafés offer a variety of innovative and exclusive blends, espresso-based beverages and iced drinks, signature foods, indulgent treats and premium beverages in a warm and comfortable setting. Second Cup is actively seeking new regional franchise partners for additional countries.
© Press Release 2013
