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The SFA and Al Nahdi expands their partnership after previously a successful collaboration on the Ehsan Steps Challenge that connected sports and charity
Riyadh - The Saudi Sports for All Federation (SFA) and Al Nahdi Medical Company signed a Memorandum of Understanding to empower the fitness and activity community in the Kingdom of Saudi Arabia.
The MoU was signed at one of Al Nahdi pharmacies in Riyadh by the President of the SFA, HRH Prince Khaled bin Alwaleed bin Talal Al Saud, and the CEO of Al Nahdi Medical Company, Mr. Yasser Joharji.
The agreement will see Al Nahdi contribute to the SFA’s mission to increase the ratio of people in the Kingdom of Saudi Arabia in exercising regularly to 40% by 2030 – as mandated by Vision 2030’s Quality of Life Program.
As well as supporting Community Sports Groups with facilities and sports equipment, Al Nahdi will sponsor SFA app challenges, offering rewards and coupons to winners.
The retail pharmacy chain will also promote the SFA app and its challenges to subscribers of its program (Wazen Hayatek – ), sponsor SFA programs and events, and share data, insights, and case studies that are relevant to community sports.
“We are pleased to be working closely with Al Nahdi Medical Company, which shares a common goal with the SFA – to help people lead active and healthier lives,” said HRH Prince Khaled bin Alwaleed bin Talal Al Saud, President of the Saudi Sports for All Federation (SFA).
“Al Nahdi’s support will surely enhance the experience of our nation’s Community Sports Groups and SFA app users, encouraging people of all ages, genders, and abilities to strive towards their fitness goals.”
The Saudi Sports for All Federation (SFA) and Al Nahdi Medical Company experienced a successful partnership in May this year with the “Ehsaan Steps Challenge”, which also featured the Saudi Data and Artificial Intelligence Authority’s Ehsan Platform. The seven-day challenge saw more than 2,700 people raise SAR 64,000 for healthcare charities by walking a total of 95,000 kilometers.
“Our previous collaboration showed what we can achieve together, which makes us all the more excited about our new partnership,” said Al Nahdi Medical Company, CEO Mr. Yasser Joharji.
“As Saudi Arabia’s largest pharmacy retailer chain, we are committed to serving communities across the Kingdom, and together with the SFA, we are looking forward to making an even more positive impact on people by adding beats to their lives, everyday.”
Supported by the Ministry of Sport, the SFA is mandated by Vision 2030’s Quality of Life Program to increase the ratio of people in the Kingdom exercising regularly to 40% by 2030. In order to achieve this, the SFA strives to sign agreements, build partnerships with government entities and the private sector in addition to launching different initiatives and programs, which should support in achieving the desired goal.
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About the Saudi Sports for All Federation (SFA)
The Saudi Sports for All Federation (SFA), a proactive community sport and wellness organization founded to promote a healthy lifestyle in the Kingdom of Saudi Arabia, aims to provide access to opportunities for all members of society to practice physical activity. Partnering with government organizations, sports delivery bodies, sports federations, and the wider public and private sector to achieve its goals, the SFA focuses on increasing physical activity and health and wellness metrics across the country. The increase of physical activity is achieved by advancing four strategic priorities: education; community and volunteering; fitness and wellbeing; and campaigns and promotion. It does this by designing and deploying recreational sports programs tailored for women, men, youth, the elderly and persons with disabilities across Saudi Arabia. For more information please visit the official website: (www.sportsforall.com.sa)
About Al Nahdi Medical Company
Nahdi Medical Company is a purpose-driven healthcare and wellbeing company with a heart. It is the largest retail pharmacy chain in Saudi Arabia with a growing healthcare services platform. The Company was established in 1986 as a sole proprietor of two stores in Jeddah and today, operates 1,150 stores in 146 cities in the Kingdom and the UAE, including two polyclinics and seven express clinics.
Serving more than 100 million Guests yearly, Nahdi’s guest-centric philosophy ensures all Guests have access to high quality and competitively priced products and services across healthcare, medicine, wellness, mom & baby products, beauty and other FMCG goods. Leveraging the latest technologies and supply chain innovations, Nahdi aims to bring the full health and wellness ecosystem to the fingertips and doorsteps of all its Guests.
Nahdi empowers and equips its employees with in-depth training opportunities across the business, to ensure every employee unlocks their potential. Beyond the business, Nahdi always looks to make a positive impact on the community through thoughtful and meaningful corporate social responsibility initiatives from awareness campaigns to personalized health solutions.
Over the past 35 years, Nahdi has received numerous awards and has been celebrated for its positive work culture and commitment to local communities. Highlights include being recognized in the inaugural ‘2020 Middle East Best Workplaces’ list by Great Places to Work and ‘Best Community Development Award at the Gulf Sustainability and CSR Awards’ in 2018.
Nahdi exists to add beats to its Guests’ lives every day.
© Press Release 2021
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