Relentlessly expansion and objective out-look exertions resulted in 160 service stations network today

Riyadh, December 11, 2007: Saudi Fuel Company "SF", one of Al Darwish holding Group companies, known for its wide-ranging interests, unveils its new corporate logo during the events of the 26th Riyadh International Motor Show "RIMS", whose events started on Sunday the 9th, of December and concludes on the 13th, of the same.

SF besides the exposure of its new corporate logo will also reveal its futuristic vision of SF's radically developed gas station services provided by more over 160 station-in-operation network, throughout the kingdom.

It is worthy to mention that SF was established in 2003 with a total of 14 outlets and an annual growth rate of over 50% during the first 4 years. Today, SF operates has establishes a great presence and continues to expand across the Kingdom's regions, bringing ambitious expansion and development plans into prominence.

Abdul Karim Yousef Al Darwish, Saudi Fuel Director of Marketing and Corporate communications commented on the revelation of the new logo said: "RIMS is one of the oldest and most important expos in the region and we think it is a good opportunity to interact with customers and specifically car enthusiasts, putting on show our new identity and logo that will be displayed in all our service stations by the 1st quarter of 2008. The new identity move will reflect modernity in services and products offered in our service stations that runs under a Saudi Company seeking excellence while reserving valuable national morals and traditions".

"Today, Saudi Fuel is considered one of the key players in the petrol retailing sector and service stations in Saudi Arabia. Through its constant expanding plan and service stations network development over all Saudi Arabia, the company seeks to set up the required right foundations for a promising phase in the Saudi petroleum services sector. Saudi Fuel futuristic approach was initialized by the new identity that all service stations will embrace soon. The new logo was developed in collaboration with the most famous brand and design agency worldwide" added Al Darwish.

The company instates its experience and awareness of the petrol retailing sector and its current characteristics with revealing the new identity and the actual breakthrough of its stations network. This comes as a result of a long term research and study the company went through in order to pave the way for a new era of Saudi Arabia's gas stations future that is evolved in terms of products and services quality to meet customer's needs and expectations.

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For more information please contact:
Adel Galal Ahmad
Memac Ogilvy - Public Relations
Riyadh, Saudi Arabia
Tel.: +966 1 293 2446
Mob: +966 569878761
Fax: +966 1 293 0153
Email: Adel.Galal@ogilvy.com

© Press Release 2007