The everyday, major event, anywhere, anytime camera - One unit does videos and stills!

Dubai, September 24, 2008:- SANYO Gulf FZE, a subsidiary of SANYO Electric Co. Ltd, has unveiled its next-generation Full HD digital movie camera - the 'Xacti VPC-HD 1010' incorporating a range of advanced features for superior video and still recording.

The compact, lightweight Xacti VPC -HD 1010 offers brushed-up image processing for enhanced image quality, and records to memory in Full HD (1920 x 1080). The camera's signal processing is optimized for gamma correction and noise reduction, improving lens color-sensitivity and image quality when filming in darker conditions.

"SANYO has always led the way in the regional digital entertainment market with its range of innovative solutions, and we break new ground yet again with the launch of the next-generation VPC -HD 1010," said Takashi Hirao, Chief Regional officer of SANYO Middle East, India and Africa. "The Xacti VPC -HD 1010 combines an ergonomic design with a bevy of advanced features and improved functions to provide superior image quality - even when filming in murky conditions."

"The Middle East has been identified as an important strategic market for SANYO; our Xacti series in particular has enjoyed immense popularity within the Arab world, and we are positive the VPC -HD 1010 will appeal to camera enthusiasts across the region," Hirao added.

The VPC-HD 1010 features a new 'slow-motion' video function, and allows easy saving and playback of filmed data with the improved 'Xacti Library' date-sorting calendar function. The Library only requires the docking station that comes with the camera and an external hard drive connected with a USB cable to efficiently save and playback videos and stills. Files can be saved / sorted by date of filming, allowing simple file management and browsing.

The camcorder also features the "Face Chaser" face detection technology which allows the recognition of up to 12 faces in both video and picture shots. The feature allows the camera to adjust the focus and the luminosity so that the faces of the subjects would appear extremely clear. Moreover, the VPC-HD 1010 allows stills to be taken even while recording a video without stopping or interruption.

Other features of the new Xacti VPC -HD 1010 include 'digital image stabilizer', which senses camera revolution and photographic subject movement, 'contrast correct' function which allows sharper images that can be edited after they are taken, 'in-camera video editing' function, and 'pixel-interpolation technology' that allows still-photo re-sizing up to 8.0 Megapixels. 

The price of the SANYO Xacti VPC-HD 1010 digital camera starts at USD $955 and will be available in the UAE markets in October 2008 through Al Futtaim Electronics retails shops and major retail outlets.

-Ends- 

About SANYO
SANYO is a leading provider of Environment and Energy-related products, with a new vision - 'Think GAIA', which aims to create solutions for a sustainable Earth by synergizing SANYO's core technologies, such as photovoltaic systems, rechargeable batteries, CO2 compressors, HEV battery systems as well as digital cameras, mobile phones, electronic devices and components, etc. For further information, please visit SANYO's web site: http://www.sanyo.com.

About SANYO Gulf FZE
Established in 2004 and headquartered in Jebel Ali Free Zone, SANYO Gulf FZE is a fully owned subsidiary of SANYO Electric Co., Ltd. to manage the development of the company's business in the Middle East, Africa and the CIS countries. This division markets SANYO's diverse range of consumer electronics, home appliances, consumer and commercial air-conditioners, digital still and movie cameras, LCD projectors, biomedical & laboratory solutions, CCTV security systems and solar panels. The company is managed by a highly qualified multinational team of professionals who have a thorough knowledge of the region.

© Press Release 2008