The most beautiful woman in the world was just a handshake away

16 October 2006: Samsung, one of the leading mobile manufacturers in the region offered its customers a one-time chance to win a trip to join the most beautiful women in the world in the 56th Miss World 2006 competition in Warsaw, Poland.

To participate, people had to log on to Samsung Fun Club on mea.samsungmobile.com and download any of a variety of 30 screen savers or 20 wallpapers of the most stunning women on the planet!

The promotion ended on the 23rd of September 2006 with a high participation rate and was therefore considered a big success for Samsung Fun Club.

Speaking more on this promotion, General Manager of Samsung Gulf Electronics mobile division Steve Han said "We have been very thrilled about this promotion at Samsung. Not only did participants get a chance to be a part of one of the most prestigious events in the world, but also got a chance to visit a city that is entrenched in history and culture."

The winner of the promotion, Ms. Jessica Heid won the exciting trip to Warsaw, Poland. She was invited to attend the Miss World Final, which was held on the 30th of September where she experienced memorable moments.

Ms. Heid commented: "The Miss World Final was such an exciting and entertaining event! Thanks to Samsung I had the chance to see the most beautiful women in the world - this was one of the best trips of my life."

Mr. Heid had the unique opportunity to attend the Coronation Ball where she met with the New Miss World 2006 - Tatana Kucharova from the Czech Republic.

The 2006 Miss World Final was held on the 30th of September live from Poland and attracted attention from millions of viewers worldwide.

-Ends-

About Samsung
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com

For additional information please contact:
Joanna Zastawny
PR Director
Cheil Communications
Email: Joanna.Zastawny@samsung.com
Tel: +971 40 3648771

© Press Release 2006