Samsung Electronics announces the launch of the first touch keypad slider phone - SGH-E900 In Saudi
Jeddah, 20 June: Samsung unveiled today its launch plans for the latest SGH-E900, the first mobile phone with an external touch screen in the Kingdom. At a press conference in the Movinpic hotel in Jeddah.
Featuring an innovative touch key for quick and easy control, the E900 has been designed for simplicity and convenience. The handset's sleek touch-sensitive control pad seamlessly compliments the E900's intuitive dual interface, which automatically distinguishes music mode from talking mode.
With the navigation key button in the center surrounded by touch keys around the outside, the layout gives an elegant look and illuminates only the necessary buttons for simple navigation and limited accidental button touching.
The Samsung SGH E900 combines both shiny and matte black materials for an elegant look. At a mere 16.5 mm in thickness and weighing only 93g, the E900 provides its users a slim and compact form that perfectly fits in the palm and easy to slide up.
"Samsung always promoted the perfect balance between design and technology. Samsung's new slider, the E900, is the best example which exemplifies our philosophy." said J.B. Lee Manager of the mobile phone division at Samsung KSA Electronics . "We adopted high end technology to meet mobile user's need and market trend, slim and simple."
This tri-band GSM (900 / 1800 / 1900MHz) slider comes with EDGE multimedia technology offers 2 megapixel camera with flash and video recording feature allowing to take brilliant JPEG pictures and high quality videos in H.263 and MPEG4 formats. The SGH-E900 also presents Bluetooth, USB and 2.05 inch 262K color TFT display to enhance its features. The new user interface is well-incorporated into the E900 for vivid 3D message, MP3 background play, power zoom, and even a video caller ID. With an 80 MB of built in memory and virtually unlimited external memory (Micro SD), users never have to worry about storage room for music files, photographs and videos.
Mr. J.B. Lee added: "Samsung's latest handsets are designed with simplicity in mind. These mobile phones demonstrate our continuing investment in handset design and functionality and address the consumers' need for desirable and high performance phones with elegant design. We believe that these powerful phones will set the trend for mobile phones this year and lead the Middle Eastern mobile phone market."
The SGH-E900 will be available soon at all major outlets across the Kingdom.
-Ends-About Samsung
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com
For further information, please contact:
Bashar Kharbat /Suhaib Alwazir
ASDA'A Public Relations
Riyadh/Jeddah
Exclusive Affiliate for Edelman PR Worldwide in Middle East and North Africa
Tel: 966-2-6575194
Fax: 966-2-6575277
E-mail: s.al-wazir@asdaa.com
© Press Release 2006
