Events and conferences cited as factors

Dubai, UAE; February 11, 2010: The management of Samaya Hotels & Resorts expects a positive year for the hotel industry especially during the 1st quarter due to an expected increase in arrivals to the UAE.

The increase in arrivals and hotels guests will be boosted by the Dubai Shopping Festival, events such as the Gulfood Exhibition and the Dubai International Arabian Horse Championships, and celebrations like the Chinese Lunar New Year and the Iranian New Year.

"The first quarter of the year looks very promising for Samaya Hotel and I'm sure it is the same for other hotels. We have experienced more than 90% occupancy in January during the week of Arab Health and expecting to have the same in February because of events like DSF and the Gulfood Exhibition," said Mr. Syed Zulfiqar Mehdi, Sales Director of Samaya Hotel.

"We also have a big delegation from China who will be celebrating the Lunar Year in Dubai this month. In March, we are looking at another high occupancy because of the Iranian New Year," he added.

Samaya Hotel also enjoys good occupancy because it is a dry hotel. Mr. Mehdi revealed that professional football teams from Abu Dhabi and the other emirates choose the hotel whenever there are matches being played in Dubai.

Samaya Hotels & Resorts, which also operates the Sharjah Hotel Apartments near Sahara Center, has also posted a 90% occupancy rate during the last quarter of 2009.

Samaya Hotel is strategically located within the commercial and business district of Deira and overlooking the renowned Dubai Creek. The hotel offers short and long stay guests a relaxing atmosphere in its 213 stylishly designed rooms and suites featuring a full array of amenities.

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About Samaya Hotels and Resorts:
Samaya Hotels and Resorts is a newly established brand. It is the realization of the vision of seasoned hoteliers with wide range of experience and having worked with leading international hotels chains across the Middle East.

Samaya Hotel Deira is a 5-star hotel strategically located within the commercial and business district of Deira and overlooking the renowned Dubai Creek.  The hotel offers short and long stay guests a relaxing atmosphere in its 213 stylishly designed rooms and suites featuring a full array of amenities. Guests can also enjoy its delicious cuisines, health club and rooftop pool.

Samaya Hotel Deira is seven kilometers from the Dubai International Airport and nine kilometers from the Dubai International Financial Centre.  Dubai Media City, Dubai Internet City and Jebel Ali Free Zone are 30 to 42 km away.

For more information, please contact:
Art Los Banos/Florinda Pamintuan
Venture Communications
Tel: +971-4-3612729

© Press Release 2010