Dubai, UAE (April 7, 2008) - Rosato, the fashion-forward Italian jewellery brand well-known for its charms and trendy jewels, unleashes entirely handmade creations that celebrate the eternal value of gold with affection and myriad emotions. A Rosato jewel allows every woman to celebrate femininity, versatility, and creativity, empowering her to create her own style. The extensive collections can be mixed and matched, giving way to rich combinations of colours, textures and shapes. Combining these elements of magical alchemy brings about a unique treasure that reflects the mood, personality and joys of its wearer. Rosato evokes gold's warmth melted with the desire to share emotions and happy moments and there is always a hint of glamour and irony in all its collections.
Simona Rosato, CEO and creator of the brand, recently visited Dubai to grace the grand launch of the 2008 Rosato Jewellery Collection. The Observatory at the BurJuman Centre was the venue of an elegant fashion show and cocktail reception that featured the brand's latest offerings which are endorsed by Hollywood celebrity Demi Moore. Beautiful models shone with the most astonishing Rosato jewels from the latest collections such as Flower, Sahara and Safari, Hermitage, Capri and Divina.
She explained: "Rosato proposes a new concept in jewellery that puts the spotlight on glamour and personal style. It is for the woman who seeks and asserts her own bold and special individuality, as well as indulge in what she believes in and values - a world where femininity revels in its own essence. Thus the brand aims to transform jewels into sources of enjoyable and memorable experiences."
Tamjid Abdullah, Deputy Managing Director of Damas, the exclusive partner of Rosato in the Middle East, commented: "Rosato is a celebration of feminine elegance and we are very pleased to bring this unique brand to our clients in the region. It presents fashionable jewellery creations in 18k gold with enamel detail, some accentuated by diamonds that could very well be considered miniature art for their outstanding design and craftsmanship. Rosato's charm lies in the fact that it blends itself so effortlessly into the
feminine persona, thereby widening its appeal amongst women of different backgrounds and personalities."
Flower Collection. Refinement, freshness, intensity: yellow and white gold blossom to give life to impalpable floral decorations on white enamel almost as if colour dissolves and concentrates in the strength of an absolute shade. It spreads necklaces, rings, earrings with evocative names - Blossoms, Petals, Rose, Jasmine. Each stroke of brush lightens up and adds uniqueness, emotions are translated into all but plain nuances.
Sahara and Safari Collection. A rainbow of enamels that give new life to Rosato's gold. Red, pink, blue, green, black, bronze: Sahara Collection is a variety of colours decorated with little gold leaves handmade one by one. African fashion dominates in the Safari Collection: yellow gold perfectly matching the animalieur eccentricity of zebra and spotted pattern to fit all occasions, daytime as well as night time.
Hermitage Collection. The name calls to mind great artists and unforgettable paintings. Hermitage jewels shine in winter colours: the enamels sparkle in shades of red, violet,
bronze and pearl white. Humorous and odd combinations play with the perfect design of earrings, bracelets and chains. Every creation is light, everlasting, elegant and striking at
the same time. In this universe, charms turn into little gold nuggets or bizarre and cute "matrioska" - a perfect balance between handicraft and creative and technological innovation.
Capri Collection. In the mood for summer, Capri is Rosato's Summer Limited Edition. It offers long chains, earrings, bracelets and charms in yellow gold, painted with romantic enamels. Pale blue like the wonderful sea and light red like coral, these colourful jewels evoke the freshness and vitality of Meditteranean summer soirées.
Divina - the new astonishing Rosato collection. It is a fusion of fashion and femininity dedicated to a very elegant woman who wants to be stylish and glamorous in every detail. Gold in its most up-to-date shade - pink - combines its intrinsic eternal value with a very refined look. Rocca's diamond-cut crystal creates a light and shadow effect giving sensuality to the stone. Diamonds inside the highly pure and colourless quartz, give shape to suggestive little cases and romantic ribbons. These magical and charming jewels will be treasured for a lifetime for their sensual and vibrating beauty.
Discover the charm of Rosato's jewels at select Damas outlets across the UAE, Bahrain, Qatar, Egypt, and soon in Saudi Arabia.
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About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning UK, Italy, Libya, Turkey, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with about 400 sales points worldwide.
Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.
The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.
Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design.
For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305
e-mail: pr@theideaagency-me.com
ROSATO Press Office
Tel: 0039-02-76004511
Fax 0039-02-76311661
Email: barbarabertelli@rosato.it
Email: stefaniamarchesi@rosato.it
© Press Release 2008
