Dubai: Xerox Emirates has announced a new partnership with Ras Al Khaimah (RAK) National Printing Press to deliver its market-leading range of state-of-the-art print and digital production capabilities to customers in the Northern Emirates and beyond.

One of the oldest printing firms operating in the UAE, Ras Al Khaimah (RAK) National Printing Press’ link up with Xerox Emirates has seen the company significantly upgrade its business offering through an exciting investment in the advanced Xerox® Iridesse™ Digital Production Press. It came as the company was  actively seeking to strengthen its ability to deliver more jobs at a faster pace, whilst still maintaining high-quality results and consistent productivity.

The Xerox® Iridesse systems gives RAK National Printing Press a sizable and far-reaching advantage over its competitors and elevates its service and business offering to a new level of efficiency, productivity and excellence through the adoption of the world’s most exciting new print and digital production technologies.

The advanced Xerox® Iridesse system, exclusively provided and installed by Xerox Emirates, allows RAK National Printing Press to deliver a superior range of services to its diverse and expansive customer base. Among the benefits of Xerox® Iridesse is the option to incorporate sophisticated special effect features to digital print productions, including gold, metallic, clear and white effects as well as greatly improved sheet size options delivered with an exceptional digital print quality.

As the go-to printing service in Ras Al Khaimah and the North Emirates since 1976, RAK National Printing Press enjoys a unique, trusted and ongoing relationship with a variety of high-profile clients including Government entities and Ministers, VIP customers and the RAK Rulers Court. The company’s reputation for exceptionally high standards and speedy delivery is greatly enhanced by its investment in Xerox® Iridesse, with the system’s capacity to create a range of high-quality made-to-order boxes and custom-made print requests of particular interest to its esteemed clients seeking unique, special occasion orders.

The Xerox® Iridesse system means RAK National Printing Press has boosted its creative capacity and production facilities to not only meet the most demanding requests from its client base, but also to exceed their expectations with the speed and quality of the work it can deliver.

RAK National Printing Press is one of the first printing presses in the UAE to invest in the Xerox® Iridesse system and its high speed, six station colour press process that combines colour printing with up to two speciality dry inks in one single pass to deliver new media capabilities and production-level application opportunities.

The Xerox® Iridesse digital production press uses an advanced formulation of High Definition Emulsion Aggregate (HD EA) toner that achieves the smallest particle size yet for Xerox colour toners, to deliver even finer image control to ensure that tints, gradients, fine text, and lines print as intended. With high-capacity feeding, stacking, and finishing, the Xerox® Iridesse™ Production Press delivers more impact per printed page through digital specialty enhancements and colour FLX technology.

“We are thrilled to work closely with Xerox Emirates and to be able to offer the incredible Xerox® Iridesse system to our clients,” said Sameer H. Salameh, General Manager at RAK National Printing Press. “Xerox® Iridesse gives us the ability to deliver jobs of exceptional quality and precision on time, to the exact specifications of our clients and with the superior levels of quality they demand. Xerox® Iridesse and Xerox Emirates have allowed us to unlock new and exciting levels of creativity and innovation across our entire range of digital print and production services and more.”

Simon Howells, General Manager at Xerox Emirates LLC said: “Leveraging a significant competitive edge, we are delighted with our latest partnership with RAK National Printing Press. We have seen the impact Iridesse has had on the market, and the investment RAK Printing Press have made in the Xerox® Iridesse™ Production Press will help expand their business offering. They can now create lucrative applications with spot colours, metallic and mixed gradients as well as speciality enhancements creating unique iridescent patterns to deliver outstanding results, drive growth and differentiate themselves from competition.

“We’re delighted that we can help to make those near impossible jobs a reality, with fast, premium output. We look forward to working with RAK Printing Press as they grow the business with Xerox.”


About Xerox

Xerox Holdings Corporation makes every day work better. We are a workplace technology company building and integrating software and hardware for enterprises large and small. As customers seek to manage information across digital and physical platforms, Xerox delivers a seamless, secure and sustainable experience. Whether inventing the copier, Ethernet, the laser printer or more, Xerox has long defined the modern work experience. Learn how that innovation continues at 

About Xerox Emirates

Xerox Emirates, a joint venture between Xerox Corporation and MHAO Group offers the full range of Xerox products and services, ranging from high- end digital production systems & workplace assistants to the broadest range of workflow solutions and managed print services in the UAE. The Xerox Emirates Services division offers solutions for information management, business process outsourcing, and digital transformation in addition to consultancy services.

Xerox Emirates applies expertise in imaging and printing, data analytics, and the development of secure and automated solutions to help clients improve productivity and increase customer satisfaction.

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