Opulance, Empire, Infinity, Metropolitan, Summit, Rondo and Reserva among premium brands of RAK Ceramics presented at event
RAK Ceramics, the world's largest ceramic tiles & sanitaryware manufacturing company, has announced that it has showcased its top-of-the-line bath ware at the International Sanitation Heating (ISH) trade show held recently in Frankfurt, Germany. RAK Ceramics products that took centre stage at the biennial gathering of market leaders and premium brands from all over the world included the Opulance, Empire, Infinity, Metropolitan, Summit, Rondo and Reserva.
ISH was attended by international visitors from trade and retail groups, engineering and architectural firms, house building and property companies, service providers and government representatives and provided an excellent opportunity for RAK Ceramics to further strength its sales network and client base across high-growth markets. RAK Ceramics further revealed that its sustainable designs and premium-quality products were the key criteria that enabled the company to standout at the show, which has been recognized as a leading global showcase of sustainable, design-oriented and innovative building solutions.
Dr. Khater Massaad, CEO, RAK Ceramics, said: "ISH is an important trade and marketing platform that gives RAK Ceramics a great opportunity to demonstrate its innovative and industry-leading products as well as its value-added services. RAK Ceramics will continue to take part in such high-profile trade events in line with our continuing thrust to consolidate our stronghold in key global markets, particularly in Europe, and in emerging markets worldwide."
RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry, offering a product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics was recently honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. The company has also been conferred the SuperBrand 2010 Award and continues to be a global pioneer in the world of ceramics through innovative products such as the RAKSLIM, a new brand of 4.5-millimetre thick tile that sets new industry benchmarks in thickness, strength, cost and ease of use. RAK Ceramics is also founding member of Emirates Green Building Council, which supports the development of sustainable buildings in UAE.
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© Press Release 2011
