Dubai, 8 July 2009 - JCDecaux SA (Euronext Paris: DEC), the No.1 outdoor advertising company in Europe and in the Asia-Pacific region, No.2 worldwide in this industry, announces today that q.media Decaux (a joint venture between q.media and JCDecaux) has been awarded a 10-year contract for Villaggio mall, the most prestigious and highly frequented mall in Doha, the capital of Qatar.
Boasting a floor area of 153,000 sqm with over 3,500 parking spaces, Villaggio houses a collection of international high-end brands and is expected to receive around 14 million footfall in 2009. Resembling an Italian hill town, this heavily themed mall features a 150-meter long indoor canal with gondolas. Other facilities include a cinema, an Olympic-sized ice rink and an upcoming family entertainment centre.
Jean-Charles Decaux, Chairman of the Executive Board and co-CEO of JCDecaux, said: "We are very proud to be awarded this key contract by Business Trading Company. Our business in the Middle East has been posing impressive performance. This new concession in Qatar represents an additional strategic communication solution for our clients in the region, just as what JCDecaux is offering in over 1,000 malls worldwide."
Abdul Aziz Bin M. Al-Rabban, Chairman and CEO of Business Trading Company, owner of the mall, said: "Villaggio is the most popular shopping and leisure destination in town. I am confident that with the expertise of q.media Decaux, the shopping ambience will be further uplifted, offering enhanced experience to customers while bringing better return to tenants."
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About JCDecaux
JCDecaux is the 2nd largest outdoor advertising specialist in the world, the market leader in Europe and number 1 in China. JCDecaux is number 1 worldwide for street furniture, number 1 worldwide for airport advertising with concessions in 165 airports, number 1 in Europe for billboard advertising, number 1 in outdoor advertising in Asia Pacific, and number 1 worldwide in self-service bicycles. Employing a total of 9,400 people, the Group is present in 55 different countries.
JCDecaux is currently the only pure player present in the three principal segments of the outdoor advertising market: street furniture, transport advertising and large format.
About q.media Decaux
q.media Decaux, a joint venture of JCDecaux and the national media market leader Qatar Media Services (q.media), manages exclusively the entire outdoor advertising network in Doha, the capital of Qatar.
"JCDecaux" is one word with no space in between, and the first three letters all in capital letters. "q.media Decaux" are two words, in which all letters in "q.media" are in lower case with no space in between.
For further information, please contact:
United Arab Emirates
Wendy CHIU
Public Relations Executive
JCDecaux Middle East
Tel: +971 4 439 8454
Email: wendy.chiu@jcdecaux.ae
Qatar
Nicolas DE TAPOL
Project Manager
q.media Decaux
Tel: +974 428 2467
Email: nicolas.detapol@qmediadecaux.com
© Press Release 2009
