Dubai, UAE; 08 June, 2014: DMCC (Dubai Multi Commodities Centre) has appointed award winning jewellery retailer Pure Gold Jewellers as an approved retail distributor for its 'UAE Bullion Gold Coins' series. Designed by DMCC, the coins celebrate UAE's achievements as a major gold trading hub. It builds on Dubai's reputation as the 'City of Gold' and is a testimony to UAE's aspirations to continue to support the growth and sustainability of the local gold industry.

Ahmed Bin Sulayem, Executive Chairman, DMCC, said:

"Today Dubai is the leading physical gold market with over 40% of the world's gold passing through the Emirate and growing - the UAE Gold Bullion Coins play an important role in this evolution.

"DMCC brought the UAE Gold Bullion Coins to market in 2012 in honour of His Highness Sheikh Khalifa Bin Zayed Al Nahyan, the UAE President; and His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai to celebrate the UAE's achievements as a major trading hub for gold.

"The bullion coins continue to receive significant interests from investors and coin collectors from across the globe which is why partnering with retailers like Pure Gold Jewellers is key to ensure buyers can access the coins from convenient locations including airports."

The coins are now available from Pure Gold Jewellers' more than 40 outlets spread across the UAE. It will also be available from the company's Duty Free locations in Abu Dhabi International Airport and Dubai International Airport.

According to Karim Merchant, CEO & MD, Pure Gold Jewellers,"We are honoured to become a retailer for DMCC's 'UAE Bullion Gold Coins' which commemorate the achievements of His Highness Sheikh Khalifa bin Zayed Al Nahyan, the UAE President; and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. Our customers will now have the opportunity to purchase these iconic gold coins that are a symbol of national pride."

He added: "We have seen an increase in interest for investment demand products such as 24kt gold coins and small bars, and the addition of UAE Bullion Gold Coins helps us to expand our product portfolio."

UAE Bullion Gold Coins designs include a portrait of His Highness Sheikh Khalifa bin Zayed Al Nahyan, the UAE President, on one side; and the Burj Khalifa, the world's tallest tower on the reverse side. Also available are coins that feature His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai; and a rendering of Palm Jumeirah, the world's largest man-made island.

The UAE Bullion Gold Coins are available in four denominations weighing 1 oz, ½ oz, ¼ oz and 1/10 oz. The 99.99 gold purity (24 karat) coins carry the Argor-Heraeus stamp of quality and authenticity. Argor-Heraeus, the DMCC appointed mint and producer of the UAE Gold Bullion Coins, is a Swiss-based refinery.

-Ends-

For further information please contact: Lisa George/Rim Hatim, Iris PR, Dubai, UAE. Tel: +97144341207, Fax: +97144341163. E-mail: lisa@irispr.net/rim@irispr.net. Mobile: +971-55-107 8561/+971-55-5432469.

About DMCC
With 66 mixed-use commercial and residential towers and over 220 retail outlets in operation, there are currently over 85,000 people working and living within the DMCC Free Zone in Dubai. With an average of 200 companies choosing to join DMCC each month and a 94% retention rate, DMCC remains the UAE's largest and fastest growing free zone.

DMCC is a strategic initiative of the Government of Dubai, was established in 2002, with a mandate to provide the physical, market and financial infrastructure required to set up a commodities market place in Dubai. DMCC attracts key players throughout the entire value chain of a wide range of commodities sectors, together with relevant support industries such as finance, logistics and insurance. DMCC has established a robust infrastructure, including free zone status, trade networking platforms, secure vaults and purpose-built storage facilities. Resident companies of DMCC are offered highly attractive benefits under a free zone status, including 50-year guaranteed 0% corporate and personal income tax, 100 per cent business ownership, full ownership of business premises, and a secure regulated environment. DMCC has also implemented a dedicated compliance policy in the organisation, which is in line with the compliance related laws and regulations of the UAE Federal Government and the competent international bodies. DMCC owns three fully operational towers which host the majority of the physical, market and financial infrastructure including the Jewellery & Gemplex facility, the specialised diamond and pearl exchanges and gold vault. www.dmcc.ae

About Pure Gold Jewellers:
Pure Gold Jewellers is an award winning jewellery retailer recognized for excellent customer service. It is now one of the fastest growing jewellery brands with 125 stores in ten countries.

Pure Gold Jewellers is a recipient of the "Best Service Performance Brand" award in the large business category for five years - 2007-2008, 2008-2009, 2009-2010, 2011-2012 and 2012-2013 - under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.

The company also topped in the 'Best Customer Service' category in the UAE jewellery sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010.Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for five consecutive years since 2009.

For further information please visit www.pugold.com

© Press Release 2014