Leo Burnett Dubai and Optimedia chosen to create launch campaign for Bloom Education's new campus in Dubai

Dubai: Publicis Groupe ‘Power of One’ Approach has led Leo Burnett to win a new campaign with Bloom Education, whose new campus is set to open during the 2018 academic year in Dubai. The new partnership will see Leo Burnett along with Optimedia create mass awareness and a value proposition for three premium educational entities – Brighton College, Dwight School and the Centre of Excellence for Arabic language, Culture and the Arts. Leo Burnett’s superior strategy and creative cases coupled with The Publicis Groupe ‘Power of One’ approach played a large part in the selection of Leo Burnett and Optimedia.

Kamal Dimachkie, Executive Regional Managing Director at Leo Burnett Dubai, added: “We are looking forward to working with Bloom Education on their new launch campaign in the UAE, where we will provide our collective Publicis Groupe ‘Power of One’ services. We at Leo Burnett are strong believers in the importance and power of education, and are delighted to partner with a leading institution where we will provide our creativity and knowledge of the market, alongside our sister company Optimedia.”

The educational landscape in Dubai is currently dominated by homegrown schools and brands. The first of its kind in Dubai, the premises will house three different premium institutes within one world class campus. Brighton College from England and Dwight School from New York are two institutes that  have great heritage and lineage and will be combined in one state of the art campus located in Al Barsha South Dubai - the new campus is a major milestone for Bloom Education.

In addition, Bloom Education is also launching the Centre of Excellence for Arabic Language, Culture and the Arts within the same campus. The center will feature Arabic language and immersion programs, as well as a range of performing, cultural and visual arts offerings. Bringing all three educational institutes together under one state of the art campus will be a first of its kind in the city of Dubai.

Bloom Education has teamed up with international experts in education to establish and operate world class schools and colleges. Bloom Education offers students the opportunity to achieve their maximum potential in a positive, enjoyable, stimulating and safe environment that is conducive to their intellectual, physical, emotional and social development. Bloom Education is equally committed to instilling children with an appreciation of the local cultural heritage and values and the values of other cultures.


© Press Release 2017