- Shoot for fun with Go!Cam, the new video camera accessory for PSP -

Middle East, 2 July, 2007. Sony Gulf today announced the arrival of the PSP™(PlayStation®Portable) camera, Go!Cam.

To be released this week across the Middle East, Go!Cam promises to bring the creativity of film, photos and the fun of PSP together to create a camera for all ages and all occasions. With a retail price of 199 AED, Go!Cam is yet another example of how PSP is a mobile entertainment system with no limits.

With up to two and half hours video recording time and the ability to take and store over 40,000 photos*, Go!Cam seamlessly converts PSP to a portable, functional and fun camera.

Go!Cam offers a built in microphone to ensure continuous audio, the ability to change the direction of the camera lens vertically by 180 degrees and Go!Edit, an editing software package which allows users to save and edit photos, video and audio clips.

''Go!Cam is fantastic news for all those PSP owners looking for something new, fun and creative," said Tim Stokes, Sales & Marketing Director, PlayStation Division - Sony Gulf. "With summer around the corner and the ability to turn your PSP into a mini camcorder and capture all the best moments in your life, this is yet another reason to get a PSP and to take advantage of truly portable entertainment. It demonstrates yet again the potential, versatility and evolving nature of PSP.''

Go!Edit software

Go!Edit editing software, which is downloadable from www.yourpsp.com/goedit/ allows you to transform your PSP into a portable editing suite, letting you edit on the move. With the ability to enhance movies and photos with sounds and graphical effects, Go!Edit provides everything to make a mini masterpiece. Go!Edit also allows the option to upload creations onto the internet directly from the PSP, meaning that nothing need stand in your way to share your masterpiece with the world.

*Based on a 4GB Memory Stick PRO Duo™

Go!Cam requires PSP firmware upgrade Version. 2.7 onwards

-Ends-
 
About Sony Computer Entertainment Europe Ltd.
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP™ (PlayStation®Portable) software and hardware in 102 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories.

Since the launch of PLAYSTATION 3 in Europe on 23 March 2007 and the end of March 2007 over 1.6 million units have been shipped across the SCEE territories, over 5.5 million globally. Between its European debut on 24th November 2000 and the end of March 2007, over 44 million PlayStation 2 consoles have been shipped across the SCEE territories, over 117 million worldwide, making it one of the most successful consumer electronic products in history.  Between its European debut on 1st September 2005 and the end of March 2007, over 8 million PSP systems have been shipped across the SCEE territories, with over 25 million shipped worldwide since its Japanese launch in December 2004.

More information about PlayStation products can be found at www.playstation.com or visit the Virtual Press Office at www.scee.presscentre.com.

PLAYSTATION, PlayStation and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PSP is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan and Kenya along with a multiple of service centres reinforces Sony's presence in key markets in the region.

For further information please contact:
Four Communications, PR Agency
Ben Thomas / Mustafa Al-Sheikly (Arabic)
E: PlayStationGulf2@fourcommunications.com / ben.thomas@fourcommunications.com / mustafa.al-sheikhly@fourcommunications.com  
T: +971 4 369 3727 / +971 50 755 9246

Sony Gulf
Zeina Abou Jamra
E: zeina.aboujamra@ap.sony.com
T: +971 4 8818801

© Press Release 2007