Offers the largest collection of exclusive diamond jewellery under one roof

Dubai January 6, 2005: Popley Jewellers, the leading house of elegant and stylish jewellery, held a spectacular fashion show at the premises of the Popley La Classique boutique in Wafi City to unveil the latest collection of the exclusive heavy diamond sets that are a trademark of the boutiques. With the largest collection of diamond jewellery under one roof, the boutiques are poised to offer consumers the most fascinating and top of the line jewellery and watches.

On the occasion, Mr Dilip Popley, Managing Director, Popley La Classique announced their plans to expand the chain of boutiques in UAE. Following the success of Popley La Classique's four outlets in premium malls comprising Wafi City, Al Ghurair City, Reef Mall and Century Mall, the company plans to open a new boutique in the new BurJuman Shopping Centre. In addition to this, the company plans to open 10 outlets in GCC countries in the next two years and has identified UAE as the global hub for Europe and America.

Said Mr. Dilip Popley, "Popley Jewellery has a rich heritage with over 75 years in the jewellery business. In Dubai, we opened our first store in 1993 and it has now become the largest store in the Gold Souq. In our 10 years of success in Dubai, we have witnessed an exponential growth in the luxury retail market. Popley La Classique boutiques are an answer to the rising demand for high-end diamond jewellery in this growing market."

Ms Rhea Nasta, the prolific design coordinator of Popley La Classique's in-house diamond jewellery is upbeat about the popularity of diamond jewellery in the UAE market.

Said Ms Nasta, "The sparkle of our diamonds will definitely take the Arabian landscape by storm. We have established deep-rooted ties with Antwerp, Belgium where our diamonds are sourced and cut. And together with enchanting designs and patterns created by our in-house designing team, we aim to offer consumers the finest and best of breed diamond jewellery that is at par with international trends and standards."

Popley branded diamond jewellery also includes light jewellery for everyday wear for women. Besides the in-house branded jewellery, Popley La Classique offers international brands such as Minato Pearls, Nanis, Girovi and Staurino Fratelli - The latter collection is exclusive to Popley La Classique.

Speaking on the interiors of the boutiques she added, "All La Classique boutiques have been designed according to a unique format and a lot of thought has been put into the design to ensure customers have the ultimate shopping experience. The chic interiors with display stands designed to showcase each high-profile brand and a highly trained and experienced team of customer assistants add to the luxurious ambience that our customers would love to be pampered with".

Apart from diamond jewellery, Popley La Classique boutiques will exclusively offer premium watch brands such as PAMP, Repossi, and Voltaire. They are also the sub-distributors for world-renowned watches like Baume & Mercier, Emporio Armani, Longines, Movado, Omega, Rado, Raymond Weil, Tag Heuer, Tissot among others. 

"With our wide variety of exclusive diamond jewellery and premium watch and jewellery brands, we are confident that our products will find tremendous appeal among the discerning and fashion conscious consumers of the region. We have also been selective in our choice of locations and have opted for those that are strategically positioned and enjoy a mix of clientele across all demographic groups," Mr Popley added.

"Riding on the success of Popley's heritage of time-tested traditions and craftsmanship, Popley La Classique epitomises our commitment to provide the very best in classic and opulent jewellery," Mr Popley concluded.

-Ends-

Notes to editors:
About Popley Jewellers
Popley & Sons jewellers is a 78 year old company which has today become a modern gold and diamond conglomerate. Today Popley imports Bullion and Diamonds and then manufactures them into jewellery for local distribution, exports and retailing through two spacious showrooms in Mumbai, India and a landmark showroom in Dubai's famous Gold Souq. They have now expanded their business with the launch of Popley La Classique boutiques.

For further information please contact:
Yasmin Ranijiwala/Candice D.
Percept Profile Public Relations
Tel: 3446373 Fax: 3429158
E-mail: info@perceptprofilegulf.com

© Press Release 2005