Philips HeartStart FR2+ and HeartStart FRx Defibrillators: The Power to Save a Life

Dubai, UAE, 07 September 2006-Philips Medical Systems is the Platinum Sponsor of The Emergency Congress 2006 scheduled to be held on September 12 -14 2006 at the Bustan Rotana, Dubai.

For more than a century, Philips has pioneered technology that makes life better. Today, it's taking this commitment one step further; creating products that not only enhance life, but also preserves it. The Philips FR2+ and FRx Defibrillators are the newest members of the HeartStart family of defibrillators designed with new technological advancements to help in treating the most common cause of SCA.

Each year sudden cardiac arrest (SCA) strikes approximately a 340 million people in the U.S alone. Fewer than 5% of those victims survive, largely because it is not possible for emergency medical services to reach them in time. Timely defibrillation is a highly effective treatment for SCA, improving the chances of survival to 40% or more.

The Philips HeartStart FR2+ and FRx has come to be a trusted tool of professional responders and designated response teams in the work place and public settings. Its clean, uncluttered design is optimized for fast, efficient operation and rapid delivery of defibrillation therapy. Commands are clear, streamlined, confident, and concise, ideal for responses who are trained, drilled and ready to save a life now.

The HeartStart FR2+ is the right choice for harsh, outdoor, or mobile use. It combines natural sounding voice instructions that are loud and clear, with text prompts on a large, bright back-lit display. This makes it ideal if you anticipate use in noisy or poorly lit settings. And at just 4.7 pounds, it's incredibly small and lightweight so it won't weigh you down. The FR2+ is designed to be highly flexible and versatile. You can tailor your FR2+ to match your specific response protocol.

The Philips HeartStart FRx Defibrillator is exceptionally rugged. Designed to surpass rigorous testing requirements, the FRx withstands jetting water, loads up to 500 pounds and a one-meter drop onto concrete.

The HearStart FRx Defibrillator was designed to be easy to use as the HearStart Onsite Defibrillator and shares many of its features, including CPR Coaching and intuitive icon-driven operation. Although small and lightweight-just 3.5 pounds- the FRx is equipped to guide you through the resurrection of a SCA victim.

The FR2+ and FRx can treat patients of any age. When equipped with special infant/child defibrillator pads that reduce the energy of their shock, you can safely treat a child or infant in cardiac arrest.

At the core of the HeartStart FR2+ and FRx Defibrillators is SMART Biphasic technology. SMART Analysis, a proven Philips technology for heart rhythm assessment, ensures that the FR2+ and FRx Defibrillators only shocks when they should. SMART Analysis automatically assesses the victim's heart rhythm and is designed not to deliver a shock unless the rhythm is determined to be shockable-even if the shock button is pressed. What's more, SMART Pads II enables the FR2+ and FRx to keep pace with the responder by adjusting to their actions.

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About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.4 billion in 2005. With activities in the three interlocking domains of healthcare, lifestyle and technology and 158,000 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.

For further information please contact:
Galia Rizk- PR Manager
Philips Electronics Middle East & Africa
Tel: +971 4 3095155/Mob: +971 50 625 82 03
Email: galia.rizk@philips.com

© Press Release 2006