- Each year more than 12.5 million Philips irons are sold around the world, making it the global leader, both in terms of sales value and units sold -

Dubai, UAE, August 19, 2004 - Philips is the world's favourite ironing brand, according to combined data that includes independent research conducted in Asia, Europe and Eastern Europe. Philips irons lead all other brands, both in terms of the total value of sales and in the number of individual units sold, the research shows.

This data, which comes in part from German marketing research firm GfK, shows that Philips sells 12.5 million irons a year across the globe, far more than any other single brand. What's more, additional studies show that Philips irons are available in more countries and more markets than any other brand.

"We are delighted with these results, which illustrate consumer awareness that Philips irons are their best choice for quality and a better ironing experience. We design irons that offer superior performance and results, making it easier for our customers to keep clothes looking great, day in and day out," said Louis Hakim, Corporate Communications Manager Philips Electronics Middle East and Africa Philips.

"What's more, our own brand equity study conducted in 10 European countries also reflects the market leadership of Philips irons. The study reports that Philips irons have the highest brand awareness, the best brand reputation and a higher purchase preference than any other brand of iron," Hakim added.

With more than a dozen brands of irons - from classic dry irons and steam irons to travel, cordless and intelligent irons with temperature controls and programmable LCD displays - Philips has the right product for any ironing need.

The Philips Azur 4200 range of irons, featuring an Alert Light, Electronic Safety Shut-Off, Heat Protector and Audio Warning, is one of the most popular available across the region. All Philips irons come with a Philips two-year warranty.

-Ends- 

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 29 billion in 2003. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 165,600 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, semiconductors, and medical systems. News from Philips is located at www.philips.com/newscenter.

For more information please contact:
Louis Hakim
Corporate Communications Manager
Philips Electronics Middle East and Africa
Philips
louis.hakim@philips.com
Tel: 04 - 33 53 666
Fax: 04 - 309 5160

© Press Release 2004