Dubai, UAE, - TBWA\RAAD has appointed Priya Cima as Talent & Organizational Development Specialist to lead key people initiatives across its Dubai and Riyadh operations.

Priya brings a unique blend of counseling psychology and organizational development expertise to one of the industry’s most pressing challenges: building resilient, high-performing creative teams in a competitive talent market. Her appointment underscores TBWA\RAAD’s commitment to people-centric growth.

"The creative industry is at a turning point where talent strategy directly impacts business outcomes", said Reda Raad, Group CEO, TBWA\RAAD. "Priya's proven track record of transforming workplace cultures will be instrumental as we continue winning major regional accounts and expanding our Saudi presence. I am confident she will play a significant role in empowering our agency culture and helping our talent thrive."

In her role, Priya will lead organizational development initiatives, including leadership and talent development, organizational efficiency and culture, and change management. In Saudi Arabia, she will serve as the primary point of contact for talent operations throughout the employee experience.

“I’m excited and honored to join the TBWA\RAAD family, an award-winning organization that clearly walks the walk when it comes to building a best-in-class workplace culture”, said Priya. “What excites me most is that this isn’t a static achievement, it reflects TBWA\RAAD’s dynamic energy, where Disruption®, innovation, and care for people come together. I look forward to contributing to a workplace that is creative, collaborative, and committed to helping each of us grow and flourish.”

With more than 30 years of academic and professional experience across New York and the Middel East region, Priya has advised government entities and private-sector organizations through organizational transformations, both as a management consultant and as an in-house specialist. She is a founding member of the Society of Business Psychology in the Middle East and a member of the Society for Industrial and Organizational Psychology. Her multicultural perspective, shaped by a passion for cross-cultural connection, wellness, and continuous learning, will support TBWA\RAAD’s diverse regional teams.

About TBWA\RAAD:

TBWA\RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide’s presence across the Middle East and Africa. We are The Disruption® Company, a collective of creative minds with an unlimited creative canvas. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named Best Place to Work in the World by Campaign, one of the Middle East’s Most Innovative Companies by Fast Company Middle East in 2024, 2023 and 2022, one of the Best Workplaces for Women in the Middle East in 2024 by Fast Company Middle East, Adweek's 2024, 2022, 2021 and 2018 Global Agency of the Year, we are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective is made up of passionate, dedicated individuals with expertise across the total brand experience — from retail to social and digital, from B2B to experiential, from innovation to production, from design to content. Our regional clients include: Abu Dhabi Government Media Office, Apple, AWR Rostomani Arabian Automobiles, CNN, Commercial Bank of Dubai, du, Essence, Etihad Rail, First Gulf Company, Gatorade, Henkel, Hilton, Infiniti, Johns Hopkins, KFC, Meta, Natural History Museum Abu Dhabi, NEOM, Nissan, Pfizer, Philips, Pladis. Follow us on Instagram and Twitter and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC).  

Contact
Romy Abdelnour
Head of Communications, TBWA\RAADromy
.abdelnour@tbwaraad.com