Dubai: Anantara has appointed Jérémie Lannoy as Cluster Director of Marketing and Communications for two of its luxury island resorts in Dubai. The expert marketeer with over two decades of experience in luxury hospitality joins the teams at Anantara The Palm Dubai Resort and Anantara World Islands Resort.
Jérémie’s combined prowess in traditional and digital marketing methods has shown outstanding results for Starwood/Marriott over the past decade. A native of Belgium, he began his career in his home country, working with well-known international brands on digital innovations. After considerable success in agency marketing, he followed his heart to hospitality, joining Starwood Hotels and Resorts Worldwide in 2013 in their Dubai office.
In 2016, Lannoy moved to Muscat, where he oversaw the triumphant relaunch of Sheraton Oman and premiered a popular South American brunch concept. Senior marketing roles followed in Jordan and the U.K. before Bali called, and he joined W Bali Seminyak as Director of Marketing and Communications in 2018. During his tenure, he helped grow digital revenue by 8% year on year, won Best Marketing Team of the Year out of 700 Marriott hotels in APEC, launched a fortuitous partnership between the hotel and MixMag and organised a luxury musical festival on the hotel grounds, generating the highest ever revenue for an event on the hotel grounds.
Jérémie’s most recent role was at W Algarve, where he was in charge of all the marketing and communication activities at the Portuguese resort during pre-opening and its opening in spring 2021.
As Cluster Director of Marketing and Communications Anantara The Palm Dubai Resort and Anantara World Islands Resort, Jérémie will be responsible for driving the strategy of both properties, with the support of the team.
“It’s an honour to welcome Jérémie to our team at Anantara, and I am confident that his wealth of knowledge gained from over twenty years in marketing will inspire our outstanding team and help them achieve even more. I look forward to working together and seeing these two properties flourish.” James Hewitson, Cluster General Manager, Anantara The Palm Dubai Resort and Anantara World Islands Resort.
“I’m delighted to work with Anantara and to lead the strategy for these unique resorts. Together with the brilliant team, we can build on the strength of the brand and develop remarkable initiatives to enrich the guest’s journey. It’s fantastic to be back in Dubai and I’m excited about what’s to come,” Jérémie Lannoy, Cluster Director of Marketing and Communications, Anantara The Palm Dubai Resort and Anantara World Islands Resort.
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Anantara Hotels, Resorts & Spas:
Anantara is a luxury hospitality brand for modern travellers, connecting them to genuine places, people and stories through personal experiences, and providing heartfelt hospitality in the world’s most exciting destinations. The collection of distinct, thoughtfully designed luxury hotels and resorts provides a window through which to journey into invigorating new territory, curating personal travel experiences.
From cosmopolitan cities to desert sands to lush islands, Anantara connects travellers to the indigenous, grounds them in authentic luxury, and hosts them with passionate expertise. The portfolio currently boasts over 40 stunning hotels and resorts located in Thailand, Indonesia, China, Vietnam, Cambodia, Malaysia, Maldives, Sri Lanka, Mauritius, Seychelles, Mozambique, Zambia, Tunisia, UAE, Qatar, Oman, Portugal, Spain, Hungary and Italy, with a pipeline of future properties across Asia, the Middle East and Europe.
The brand’s premier vacation ownership programme, Anantara Vacation Club, extends the opportunity to own a share in the Anantara experience with a portfolio of eight luxurious Club Resorts as well as travel privileges at partner resorts and hotels worldwide.
For more information on Anantara Hotels, Resorts & Spas, please visit www.anantara.com. Follow us on Facebook: www.facebook.com/anantara; Twitter and Instagram: @anantara_hotels and @anantaraspawellness
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Clister Director of Marketing and Communications
Anantara The Palm Dubai Resort and Anantara World Islands Dubai Resort
Marketing and Communications Manager
Anantara The Palm Dubai Resort