Abu Dhabi, UAE – Amrita Sethi a pioneer and thought leader in the web 3 space, and the UAE’s first NFT artist has joined the advisory board of the Middle East, Africa and Asia Crypto and Blockchain Association (MEAACBA).

The Advisory Board of the Association is made up of notable practitioners and business owners, who will provide advice and support to the MEAACBA Board.  The Advisory Board will also act as an expert resource for the Association Members, answering questions and helping start-ups and innovators to develop their companies.

MEAACBA Board Chairman, Jehanzeb Awan, said: “We are delighted that Amrita has joined the Association.  The unique way she combines physical artwork, NFTs and fashion with augmented, virtual reality and artificial intelligence has made her a global leader in the multimedia art genre.  We are excited to have her as an advisor to the Association and know members will benefit from her experience and counsel through a range of initiatives.”

Amrita moved into art following a successful career in the banking world, which lead to the creation of her multimedia art genre, SoundBYTEs(c) and her own language called The AlphaBYTEs.  She was selected for Expo 2020 and has created one of the world’s largest augmented reality murals and the first of its type in the Middle East.

“The crypto and blockchain sector is on a journey which requires education, transparency and regulation.  Through the Association I hope I can help support the development of all three of these areas, especially education, so that we can foster innovation and talent.” added Ms Sethi.

Further information is available on the MEAACBA website www.meaacba.org


Habib Bacha
E: habib.bacha@credocomms.com


The Middle East, Africa and Asia Crypto and Blockchain Association is a not-for-profit member-driven organisation, headquartered in Abu Dhabi and supported by the Abu Dhabi Global Market (ADGM).  The Association has cross-industry representation and has been formed to support the development of accessible, transparent, and compliant crypto-blockchain ecosystems.  It is controlled by a Board of highly respected industry specialists and supported by an Advisory Board of notable practitioners and business owners.  For more information, please go to www.meaacba.org