Dubai, United Arab Emirates, October 2006 - Passionata, the French lingerie brand that has become a lifestyle choice for women all over the world, introduces four collections of sensual and feminine designs for Autumn/Winter 2006. With the brand's accessible prices, excellent quality, and abundant styles and sizes, Passionata embodies the concept of Total Femininity.
Tailor-made to suit every moment of a woman's life, the new lines have been divided into four stylish collections: City, Beauty, Glamour and Passio.
The City collection can stand up to all the active lifestyle of today's dynamic, energetic woman, offering unparalleled support, with an urban style. For Autumn/Winter 2006, the City collection holds a masculine-feminine spirit; combining different prints and fabrics with sensual, yet elegant cuts. The collection features classic colours of white, milk, black and red, mixed with natural tones of toffee and cappuccino.
In the City collection, the Nolita designs fuse masculine pin stripes with feminine floral overlay and polka dotted tulle. With decorative picot finishes along the necklines and soft knit fabrics used on the lower cups, Nolita bras offer the ultimate in seductive comfort. Nolita briefs feature the same picot finish along the waist, with brazillian, boxer and string cuts with seductive lace side panels. Nolita is available in combinations of milk and black, pink and burgundy, and burgundy and black.
The Cancun star line is contemporary and fresh, with a smooth, 'second skin' feel. With ultra soft materials and a classic colour palette of browns, ivory and black, Cancun is available in push up, as well as full strap and strapless t-shirt bras. The briefs are adorned with delicate ribbon, and come in Brazilian, string and low-waisted boxer short cuts.
The Beauty collection is all about pleasure and pampering. For Autumn/Winter 2006, these lines create an extremely feminine shape for the wearer, with fine detailing. The colours of the Beauty collection are fresh and light; rose and peach, with darker hues of burgundy to highlight the designs.
Flower is the Beauty collection's Star Line. This season, the Flower line brings youthful allure to everyday lingerie. With an extensive selection of sizes and designs, Flower highlights every woman's best assets. The bras are available in t-shirt and underwire styles, while the briefs come in the contemporary Brazilian, string and shorty cuts. Decorated with delicate lace trim and available in burgundy or assorted floral prints, Flower makes every woman feel beautiful.
The new Harmony line brings softness to Passionata's Autumn/Winter 2006 Beauty collection. With sizes up to E cup, and a floral motif in matte lace, the designs allow women of all shapes to experience modern femininity. With briefs in Brazilian, shorty and string cuts, the lace and microfiber materials lend a delicate comfort to the pieces. Harmony bras come in full cup underwire, t-shirt and half cup, while the entire line is available in a palette of milk, pink and black.
Blush brings an intricate detailing to the Beauty Collection. The line is versatile in it's cuts; the bra styles conform to today's feminine styles. With a triangle t-shirt bra to suit plunging necklines, a push up bra for exquisite cleavage and a half cut bra for an open dcolletage, the wearer can be confident that Blush supports them seamlessly.
The briefs are available in low waisted Brazilian and shorty styles, and all the designs come in a soft pastel pink and black with white detailing.
The Glamour collection revolves around the themes of seduction and sensuality. This season's designs are theatrical and striking, with provocative cuts and rich colours. Mixing passionate reds and deep blacks with milky whites and pink, the luxurious fabrics of the Glamour collection decorate the feminine form.
The Glamour collection's Java star line introduces an intense sensuality fit for a woman with confidence. Delicately embroidered roses decorate the translucent pieces, mixing raciness with sophistication. In underwire, push-up and half-cup, the bras are provocative, yet pretty. The briefs are available in the girlish flouncy cut, as well as the contemporary Brazilian and string styles. The line's colour palette combines white, blacks and pinks, as well as black, coffee-orange and red.
The Latina line is as spicy as its name suggests. With an intricate embroidered cross hatching decorating all the pieces, the line is both exotic and modern. Latina's underwire, half-cup and padded bras exude sensuality, while the brazillian and string briefs are comfortable and sexy. The line is available in the dramatic colours of black, passion red and white.
The Flirt line brings sensuality to another level. The innovation of this line's cuts, mixed with the lace detail brings an element of classic glamour to the designs. With sexy lace decorating the triangle, t-shirt and half-cup bras as well as the Brazilian, mini string and low waisted shorty briefs, this line is sure to raise temperatures. Flirt is available in both milk and black.
The Passio collection combines the City, Beauty and Glamour collections, comfortable support, romantic allure and modern cuts all in one line. Designed to be flexible and appropriate for any occasion, Passio is the brand's most popular line. With retro stripes and intricate lace decorating the underwire, t-shirt and push-up bras, as well as the Brazilian, string and low-waisted string boxer briefs, the Passio brings new drama to lingerie. Passio is available in a wide array of colours, from ivory, pink, coffee to black, milk and red.
With its accessible pricing, large product offer and worldwide popularity, the Passionata brand has a line to suit every woman's lifestyle. Built on a strong image of femininity, Passionata has fast become a brand associated with the modern woman; full of aspiration, femininity, emotion and sexiness. Passionata's collections help women achieve the look and feel desired for each moment of their life, making each set a lifestyle choice. The collections are modern and feminine, romantic and free.
-Ends-
For further information, please contact:
CHANTELLE MIDDLE EAST
Mlanie Colonval,
Marketing Manager
P.O.Box 54288
Dubai Airport Free Zone
Tel.: +971 4 299 5763
Fax: +971 4 299 5764
IMPACT PORTER NOVELLI
Jasmine Wi-Afedzi,
Senior Account Executive
P.O.Box 19791 Emirates Towers, 16th Floor
Tel.: +971 4 330 4030
Fax: +971 4 330 4031
© Press Release 2006
