Rapid Pace of Product Innovation Continues to Attract and Retain Customers

REDWOOD SHORES, Calif.,   27-MAR-2007 10:30 AM    Oracle today announced that global organizations of all sizes are using Oracle's Siebel CRM On Demand to centralize vital customer and sales data and gain real-time insight into customer interactions. As a result of its rapid pace of innovation with more than 12 new product releases in just over three years, Siebel CRM On Demand delivers the industry's most complete, hosted CRM solution. Baxter, Equifax, Harris Bank, Kodak, LexisNexis and Motorola are a few of the many organizations realizing significant business value using Siebel CRM On Demand.

Based on more than 12 years of deep CRM expertise with more than 4.6 million users and 4,000 customers globally, Siebel CRM On Demand delivers the most comprehensive set of sales, marketing and service automation capabilities with virtually no up-front IT investment at a predictable cost. Siebel CRM On Demand provides unique features and functionality not offered by competitors, including embedded analytics and a pre-built data warehouse to drive real-time decision making; a built-in virtual call center to support call agents without the need for telephony infrastructure; and industry editions that help further reduce the time, labor and costs associated with configuration and accelerate time to value.

"Siebel CRM On Demand continues to build in the advanced CRM functionality we need to support complex sales processes and accelerate our growth," said Jonathan Rohde, Senior Vice President, Harris Bank. "One of the reasons we selected Siebel CRM On Demand for our Business Banking solution was because of the product's flexibility and our ability to stay current with CRM technology advancements. We look forward to additional enhancements across the entire CRM spectrum."

As the market embraces Software-as-a-Service, Oracle continues to expand the breadth and depth of its offering to better serve customers. For example, Oracle recently enhanced Siebel CRM On Demand with built-in email marketing capabilities. The new functionality enables marketing professionals to more easily leverage existing customer data to create, execute and track comprehensive e-mail campaigns from within Siebel CRM On Demand. Additionally, the tight integration with Siebel CRM On Demand enables marketing professionals to more easily create prospect lists based on specific customer data and to ensure that campaigns are more targeted and reach only the intended recipients.

"The Email Marketing On Demand tool in Siebel CRM On Demand delivered a full return on our three-year investment in one campaign," said Will Thompson, Senior Manager, Sales Operations at TeleNav. "In a fraction of the time it used to take, we can now easily setup a marketing campaign, use the segmentation wizard to target and upload contacts, execute the campaign without relying on outside vendors, and track response rates with the benefit of built-in analytics."

"The pace of innovation in Siebel CRM On Demand remains unabated," Anthony Lye, Oracle Senior Vice President, CRM On Demand. "Oracle has brought its formidable technology and development resources to bear on accelerating value for our customers and, in turn, the value they provide for their own customers. With 12 releases in the past three years, we've never been more excited about satisfying our growing customer base."

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About Oracle's Siebel CRM On Demand
The Company's comprehensive, Software-as-a Service (SaaS) CRM solution, Oracle's Siebel CRM On Demand delivers low-risk, hosted customer relationship management that can help customers accelerate sales, improve marketing and deliver consistent customer service. With customers that include leading SMB and Enterprise organizations globally, Siebel CRM On Demand is the most complete hosted CRM solution for accelerating business results.

About Oracle
Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, visit our Web site at http://www.oracle.com.

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Sheila Manek
Oracle Systems Limited
Marketing & Events Coordinator
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Email:sheila.manek@oracle.com
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© Press Release 2007