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- Omran supporting the conference with Mina Al Sultan Qaboos Waterfront joining Oman Air and Place Vendome as lead partners
- The conference will be held on April 2017 at the Shangri-La Barr Al Jissah Resort and Spa, Muscat
Muscat, Oman | Omran, Oman’s master developer for tourism and urban communities, confirmed it is sponsoring the Condé Nast International Luxury Conference (CNI) as the world renowned event comes to Oman for the first time.
The prestigious luxury brands conference will take place at the Shangri-La Barr Al Jissah Resort and Spa on 5th and 6th of April 2017, and will be held under the title of ‘Mindful Luxury: navigating the new silk routes’. Omran’s Mina Al Sultan Qaboos Waterfront development joins Oman Air and Place Vendome as lead partners for the event.
Inaugurated in 2015 in Florence, the conference has grown into the most significant conference for the luxury and fashion industries, exploring different themes and concepts within the luxury space. The concept for the 2016 edition was the ‘Future of Luxury’, and held in Seoul, South Korea, the theme reflected important facets of Korean society including a focus on technology’s role in the luxury sector.
The conference draws on the collective influence of Condé Nast International’s publications, and the vision and knowledge of the world’s most renowned fashion journalists, Suzy Menkes, International Vogue Editor. Menkes has said Oman was chosen as the destination for 2017 due to its position at the nexus of global trade, offering a unique perspective that encompasses India to the Far East, Europe to Arabia.
Commenting on the significance of Oman hosting the conference, James Wilson, CEO of Omran said: “Oman is a destination synonymous with rich heritage, robust cultural roots and a strong sense of identity, and this was a source of inspiration when Condé Nast looked to find the next host destination for its International Luxury Conference. Condé Nast is seen as a bastian of luxury, fashion and travel so the decision to host the third edition of the conference in Oman is one that’s synergistic with Oman’s unique lifestyle and travel offering, making this collaboration very exciting.”
Wilson added: “This is a great forum that brings together some of the world’s most renowned lifestyle, fashion and travel brands and it’s a perfect platform to showcase the Sultanate’s authentic cultural diversity in fashion and lifestyle. Omran has joined with key partners to host and welcome the event to Oman, and this showcases our efforts in working together towards a collaborative, consistent approach as to how Oman is marketed and positioned outside the Sultanate. Such a globally renowned event is an ideal opportunity for all the major organisations and top luxury brands in Oman to work together to market the Sultainate in a unified way as a unique destination.”
Fuad Musafir, Events Director at Omran, said: “The third Condé Nast International Luxury Conference will retrace the passage of the Silk Routes and also look beyond the immediate region to the wider, international luxury world. Oman is the perfect place in which to discuss how new wealth and untapped markets are the next great source of growth for the luxury industry in the 21st Century. We’re excited to support Condé Nast as it looks to build upon the successes of the previous conferences, and we are pleased to offer a unique destination perfectly suited for international business and creative leaders, as well as luxury observers and disruptors to get together and discuss and debate the sector’s important trends and topics.”
The conference includes a formal on-stage programme of talks, keynotes and interviews with creative and business speakers, as well as social events of the highest calibre, enabling attendees to make the most of their time.
The event attracts 500 top-level attendees from 30+ countries. The luxury conference is the most significant conference for the luxury and fashion industries, and brings together decision-makers, influencers and innovators from both the business and the creative sides. Attendees can expect two days of story-telling, experience-sharing, and contact and network-building that only a premium live event can provide.
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ABOUT OMRAN
Oman Tourism Development Company SAOC (Omran) drives the investment, growth and development of the rapidly growing tourism sector in the Sultanate of Oman. The company is the master planner and developer of authentic tourism destinations and innovative urban communities, delivering some of nation’s most visionary and iconic projects. As the leading executive government arm for tourism development, Omran has a proven track record of delivering tourism and related projects to a world-class standard, due to our core philosophy of sustainability, transparency and partnering with renowned regional and international investors. Importantly, by working in close collaboration with the local communities, as well as the public and private sector, sustainability is built into every project. The company’s portfolio of projects, asset management expertise and investment experience embraces the unique aspects of Oman’s culture and heritage, while safeguarding the natural beauty of the country for the future generations.
For further information, please contact:
Sulaiman Ali Al Maqbali, Communication Coordinator
Oman Tourism Development Company (Omran)
Tel: +968 2439 1181
Email: sulaiman.maqbali@omran.om
© Press Release 2016
