18 September 2003

Inspiring ladies to fitness will be one of the focuses of the forthcoming Oasis MEFIT 03 being held October 10th and 11th at Moevenpick Hotel, Bur Dubai where a special ladies only morning will help women learn more about health and fitness issues.
 
“This effort is designed to harness the energy and expertise of the Oasis MEFIT 03 fitness summit’s considerable talent to inspire women to commit to a program of regular physical exercise” said Greg Boucher, Business Director, B Group ME.
 
In addition to educational sessions and master classes from some of the world’s leading health and fitness presenters, the ladies only morning will include the increasingly popular Bodyjam and Bodybalance workouts and lectures on how to achieve a healthy body and exercise and nutrition tips to effective weight loss.
 
“Fitness professionals are now striving to help clients work on their complete health regimen rather than just its exercise component and many of these professionals and the facilities where they work are offering lifestyle and wellness programs.” Said Boucher.  “In addition, by combining fitness and non-exercise wellness activities, some clients are finding greater benefit in regular attendance at a well-organized, long-term health and wellness program over a series of individual exercise workouts. With this in mind we are offering classes such as Bodybalance which is a revolutionary new mind body training that combines the best of eastern disciplines such as Tai Chi and Yoga with popular new methods such as Pilates and Feldenkrais for our ladies morning section”
 
Oasis MEFIT 03 will showcase the latest and greatest in innovative fitness technologies and methods and will address issues affecting the fitness industry in the region with a series of talks and interactive forums. Lectures will cover topics ranging from obesity in the region to management techniques, customer service, nutrition, and body training systems to name a few.
 
In addition, with over 30 exhibiting companies the Oasis MEFIT 03 fitness fair will give the public the opportunity to stock up with the latest fitness fashions and get a 'hands on' chance to try out the latest fitness equipment and products.
 
The ladies only morning takes place on Saturday October 11th and costs Dhs 120.
 
-Ends-
 
For further information please contact:
Feyi Ishola
Fusion Marketing Management
Tel: 050 7147173
Email: hq@fusion-mgt.com
 
PR Enquiries:
Elaine Nettleton
pr@fusion-mgt.com

© Press Release 2003