The stylish new W810 Walkman phone strengthens Sony Ericsson's music phone line up with dedicated music buttons and greater choice for consumers

19 April, 2006, Dubai, UAE - Sony Ericsson's sophisticated Satin Black W810i, is now available to music lovers throughout the Middle East. The Sony Ericsson W810i enables users to transfer their CD collection or access operator music download services, while staying connected to friends, family and business colleagues anywhere in the world.

This fourth Walkman phone, is latest addition to its line-up of branded mobile music phones, the Sony Ericsson W810i delivers a high-quality music experience with a 2 megapixel autofocus camera and removable memory. 

"The three Sony Ericsson's Walkman phones that have been previously launched in the market (W800i, W550i, W 900i) received great response and certification from mobile phone users throughout the middle east due to the various options that this category offers to consumers. The W810i strengthens our music phone line-up with the addition of dedicated music buttons on the front of the phone and an expanded choice of how users upload music to the phone. Consumers can use the mobile phone as a credible digital music player, and enjoy high quality music anywhere, anytime without having to carry a dedicated music device." said Husni El-Assi, General Manager of Sony Ericsson, Middle East and Africa. 

Offering the latest in mobile multi-media functionality, the W810i takes advantage of the highest data download speeds available enabling users to listen to hours of music, capture and send high-resolution mega pixel images, access the Internet and stay connected through instant messaging or email. The latest Walkman phone comes with a 512MB removable Memory Stick PRO Duo, which can be upgraded to 2GB currently available in retail outlets, allowing consumers to store a wealth of music tracks, photos, video and other multimedia files on the phone.

The new phone extends the highly celebrated Sony Ericsson Walkman phone line-up, adding a stylish new member to the Walkman family. With its sophisticated design, black with orange trim, the W810i advances the mobile music experience by seamlessly blending together entertainment and advanced mobile phone technology. Offering a truly credible digital music experience supporting industry standard MP3 and AAC music file formats, the phone comes complete with quality HPM-70 stereo headphones which feature a standard 3.5 mm headphone jack for personal customisation.

Now, consumers can easily and quickly load music to the phone; either uploading their legacy CD collection onto the W810i from a PC via USB 2.0 using the provided Disc2Phone music management software, or by purchasing new music from operator specific over-the-air download services based on the operator in each country. This enclosed PC software makes it easy to sort, browse and transfer files on the 512 MB Memory Stick PRO Duo, which provides capacity for approximately 150 music tracks - the equivalent of around 15 full length CDs.

A dedicated Walkman button quickly pulls up the music menu regardless of what other application on the phone is in use, making enjoying music on the Sony Ericsson W810i Walkman phone is extremely simple. Positioned just below the phone's screen you can find all the most commonly used music controls (Play/Pause/Stop/Skip Track/Volume) allowing users to move easily between tracks or adjust the volume on the speaker or headphones. Engaging Mega Bass improves the sound experience when listening to music through the external speaker or the headset.

With its integrated high-quality 2 megapixel autofocus camera with photo light, and easily recognisable digital still camera interface, the Sony Ericsson W810i is also a great imaging device enabling users to capture hsuperior still pictures and video.

Like all the phones in the Walkman line-up, when an incoming call is received, the music automatically pauses and begins playing again when the call ends. The phone can also operate in a music-only mode for those occasions when the phone function must be disengaged, such as during air travel.

-Ends-

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit www.SonyEricsson.com

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© Press Release 2006