The awards are voted for by consumers across Lebanon and are judged on a range of factors including usage, satisfaction, purchase intent and innovation

NIVEA's new products and values of closeness, trust and reliable care prove once again to be a winning formula with its customers

Lebanon - Beirut, 4 May 2015

Building on its strong product innovation and consumer care focus across all its product categories, Beiersdorf MENA is delighted to announce that its Face Care Essential Range, NIVEA MEN Fresh Power deodorant, NIVEA Powder Touch deodorant and NIVEA Cocoa Butter Body Lotion & Body Cream have all won consumers' hearts in Lebanon this year - and victory at the esteemed Product of the Year 2015 Lebanon Edition awards.

Commenting on the awards, Patrick Hoven, Marketing Director Beiersdorf Middle East & North Africa, said: "We are very proud to have won the awards. It is a great acknowledgment that NIVEA is the preferred and most trusted skin care brand. We stand by our values of closeness, trust and reliable care which prove to be a winning formula to win consumer's hearts."

Founded in 1987, the 'Product of the Year Awards', recognises the best new products on the market through an independent process. The products must demonstrate innovation in design, function, and packaging and must have been launched within the last 18 months.

Hoven continues: "Out of love for skin; this motto is the engine that powers our development of innovation. These awards recognize our constant aim to achieve the most cutting edge but also most caring protection for our customers."

A carefully selected committee made up of renowned experts from various fields including industrial, marketing and media select the range of products which are entered into the categories. 

A survey is then sent out to a representative sample of consumers who provide detailed feedback and the products with the best comments and most votes from the public are the winners in each category. The awards play a pivotal role in reinforcing the importance of competition among top brands in the Middle East.

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About Beiersdorf AG
Cosmetics company Beiersdorf AG is based in Hamburg, Germany, and has around 16,500 employees worldwide. Its sales in 2012 amounted to €6 billion and it has been listed on the DAX since December 2008. Beiersdorf's NIVEA is the world's No.1 skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast/Elastoplast. Subsidiary tesa SE is one of the world's leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers. Beiersdorf has more than 130 years of skin care experience and is known for its innovative and high-quality products.

For further information please contact:
Beiersdorf Middle East
Soulaf Najjar
Phone: +971 4 446 4211
Email: Soulaf.najjar@Beiersdorf.com
ASDA'A Burson-Marsteller 
Raya.chamoun@bm.com
Phone: +971 4 450 7600
Email: raya.chamoun@bm.com

© Press Release 2015