RIYADH, Saudi Arabia: Nissan KSA recently launched the first of its kind Sanadek Road Side Assistance (RSA) application designed exclusively to empower female drivers. With the unique Sanadek application, Nissan Saudi Arabia takes its #SheDrives initiative a step further, offering female drivers in the Kingdom safety and peace of mind on the road.

The Sanadek RSA application is exclusive to Nissan and is the only RSA application tailor made to fit the needs of female drivers. Services include towing, fuel delivery and ignition service, tire repair, full accident solutions and door to door service for periodic maintenance. The service is offered free of charge* with any purchase from Nissan and is available on Apple store and Google Play for both iOS and android operating systems.

Managing Director of Nissan Saudi Arabia, Bader El Houssami, commented: “The Sanadek launch reaffirms Nissan KSA’s commitment to empowering female drivers in  the Kingdom. With so many women looking to get behind the wheel for the first time, we aimed to offer a solution which would boost their confidence on the road and ensure they have all the support they need when faced with any issues. We hope that Sanadek will alleviate any doubts that women may have about driving and give them the peace of mind of knowing that help is just one touch away.”

Traditionally when faced with car trouble, drivers would need to contact a towing company, seek help from a family member, or even request help from a stranger on the road. This can be an extremely stressful and time consuming process for drivers whose sole aim is to get to their destination. Sanadek puts the solution to all of these issues at the driver’s finger tips. Powered by Nissan’s advanced technology, the app offers the fastest, safest and most innovative roadside assistance experience, allowing women throughout KSA to benefit from its services.

Nissan is currently the only automotive brand to offer RSA services exclusively tailored to women and is committed to continuously find new ways to empower them by offering innovative solutions.

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*The services provided by Sanadek are all free of charge except for the door to door service for periodic maintenance. In addition, the cost of any third party item (such as the purchase of a new tire or a gas top up) will be incurred by the customer. Terms and conditions apply. 

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenues of 11.72 trillion yen. In fiscal 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined annual sales of more than 10 million vehicles.

For more information about our products, services and commitment to sustainable mobility, visit www.nissan-global.com . You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

Media contacts
Amjed Alfaraj
Senior Account Executive
Edelman Middle East
Tel: +966 56 240 3406
E-mail: Amjed.Alfaraj@edelman.com 

Yara Baz
Senior Account Executive
Edelman Middle East
Tel: +966 55 991 1086
E-mail: Yara.BazRadwan@edelman.com 

© Press Release 2020

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