Performance from every part
Dubai - Audi's best selling saloon, the Audi A6, now arrives to the Middle East in its new generation. For those who like their four door executive saloon not only comfortable and luxurious but blisteringly fast, Audi is bringing the A6's racing version, the Audi RS 6, into the market at the same time.
For the launch Audi Middle East invited 850 VIP customers to test the new machines on the Losail International Circuit in Qatar, putting them through serious track time as well as numerous handling exercises. With an evolved exterior design and lots of new technology and innovations on board, both models are set to be a success in the market. Managing Director Jeff Mannering stated at the launch "The Audi A6 is one of our core models in terms of sales volume. Customers can expect performance from every single part of this car: drivetrain, infotainment, engines, even lighting. The sum of all these considerations is both power and efficiency."
In its new generation the entire engine range has been updated resulting in higher-performance engines with an average of 10% lower fuel consumption simultaneously. Aside from the RS 6 with its 580 bhp V10 engine, the Audi A6 is available with a 170 bhp 2.0T engine, a 220 bhp 2.8 and a completely new engine, the 290 bhp 3.0T. Among the many technological innovations on the Audi A6 and RS 6 are the advanced dynamic suspension, which ensures outstanding ride quality with excellent handling and agility, and the latest electronics in form of, for example, the even more powerful generation of the Multi Media Interface (MMI) with 6.5" color display, 3-D navigation and automatic high beam assistant. Design changes on the interior as well as the exterior ensure a clear distinction from its predecessor and include among others the new LED front lights and two-piece LED rear lights as well as the latest generation of alloy wheels.
The new Audi A6 and RS 6 are available now throughout showrooms in the Middle East, starting from USD 43,200 and USD 122,500 respectively.
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About Audi
AUDI AG sold a total of 1,003,400 cars in 2008 and thus achieved its thirteenth consecutive record year. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of local production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and quattro GmbH in Neckarsulm.
Audi currently employs around 57,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2 billion each year in order to sustain the company's technological lead embodied in its "Vorsprung durch Technik" slogan. Audi plans to significantly increase the number of models in its portfolio by 2015 to 40. The Audi brand celebrates its 100th birthday in 2009. The company was founded by August Horch in Zwickau on July 16, 1909; he named it Audi after the Latin translation of his surname ("hark!").
AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005: Audi Middle East. Sales in the Middle East rose by 21.2 percent to 7,732 cars in 2008 (2007: 6,380). The current Middle East model range comprises the A3 Sportback, A4 Saloon and Cabriolet, the A5, A6 and S6, TT Coupe and Roadster, the A8, S8, the Q7 and the R8.
Audi Middle East Communications
Karin Haferkorn
Tel.: +971 (0) 4 2045 888
e-mail: karin.haferkorn@audi.avme.ae
Perspective PR
Nick Wheywell
Tel: +971 (0) 4 364 2414,
Mob: +971 50 655 8682
e-mail: nick@perspectivepr-me.com
© Press Release 2009
