The Sultanate of Oman's Ministry of Tourism, Orascom Hotels and Developments and Rotana, the leading hotel management company in the Middle East and Africa have announced that a new 5-star Rotana Resort will soon join the growing list of premium hospitality destinations in Salalah. The development of the 444-key Salalah Rotana Resort is in line with the Ministry's strategy to strengthen Oman's reputation as a luxury hospitality haven and cater to a much broader global tourism market.
Salalah Rotana Resort & Spa, owned by Orascom Hotels and Developments, offers 399 rooms and suites, and 45 villas that are beautifully built around ponds, water features and manmade lakes. The upscale hotel's Omani-inspired architecture features a series of clusters surrounding the main building, housing major public facilities and amenities.
H.E. Maitha Al Mahrouqi, Undersecretary of Oman's Ministry of Tourism, said: "The Ministry has achieved significant progress and has even won international recognition for its efforts towards establishing Oman as one of the world's most popular year-round tourist destinations. The new 5-star resort project in Salalah being managed by Rotana complements our strategy to further expand the country's key tourism offerings, particularly within the luxury hospitality segment, which is one of our fastest-growing markets. Moreover, this partnership reflects the enthusiasm of international hospitality brands to invest in Oman and take advantage of the enormous potential of the country's tourism industry."
Selim El Zyr, President & CEO of Rotana, said: "Oman has always been a key growth market for us and this is clearly reflected by our aggressive expansion plans in the country. Moreover, the 5-star Salalah Rotana Resort plays an important role in our growth strategy for the Middle East market, where we will be launching several new properties throughout the year to increase the total number of rooms under our management to over 14,500 by the end of the year. Oman's Ministry of Tourism has certainly done an excellent job in harnessing the tourism potential of Oman and promoting its key offerings in the global market. With our heavy presence in the region, Rotana is keen to work with the Ministry to help draw attention towards Oman's world-class tourism offerings."
Scheduled to be inaugurated in December 2013, Salalah Rotana Resort features a lobby café, all-day dining facility, a specialty restaurant, beach restaurant, pool, meeting rooms, a business center, fitness center, a huge outdoor pool, massage services, Zen the spa at Rotana, a beach club, and a kids' club.
Ministry of Tourism, Sultanate of Oman
Oman's Ministry of Tourism (formed June 2004) is the Sultanate's lead agency for tourism planning, industry development and marketing. Tourism is recognized as a major opportunity in the Sultanate's economic diversification with the sector generating over 3% of GDP in 2012.
Oman's tourism strategy showcases cultural heritage and natural diversity to selected market segments. Oman's cultural heritage includes World Heritage Listed Sites while its natural diversity extends to hosting a wide range of flora and fauna, as well as distinct environments ranging from coral reefs to high mountains, expansive deserts and sub-tropical landscapes; a unique concentration in the region.
The year 2017 will see the official opening of Oman's world-class Convention and Exhibition Centre, a 3,000 seat facility with 4 hotels totaling 1,000 rooms, a nationally significant development that will allow Oman to host international business events and conferences. This adds to a large portfolio of recently opened resorts and hotels. In late 2014, resorts at Khasab and Jabal Al Akhdar (Oman's Green Mountain) are due to open.
Additionally, the Ministry manages a large portfolio of restored forts and castles, many of which are major regional attractions with quality museum collections. The Ministry champions the Sultanate of Oman's brand mark using the brand call: Beauty has an address. Representative offices (United Kingdom, Germany/Scandinavia, France, Italy, The Netherlands, GCC, India and Australia/New Zealand) manage market-specific trade, media and consumer campaigns. The Ministry provides advice and guidance to a wide range of events and festivals.
For more information, please visit: www.omantourism.gov.om
About Rotana
Rotana currently manages a portfolio of over 85 properties throughout the Middle East and Africa with an aggressive expansion plan in place. Rotana has chosen to acknowledge how precious time is by making all time spent in their range of hotels 'Treasured Time'. This means Rotana has pledged to understand and meet the individual needs of all guests. In so doing, Rotana has evolved its product brands to include, Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana and Arjaan Hotel Apartments by Rotana. Treasured Time. The Rotana promise to you.
Further information on any Rotana property, its brands or reservations can be obtained by visiting rotana.com or by contacting one of the regional sales offices.
For more information, please contact:
Orient Planet PR & Marketing Communications
P.O. Box: 500266
Dubai, United Arab Emirates
Tel: 00971 4 456 2888
Fax: 00971 4 454 9528
Email: media@orientplanet.com
Website: www.orientplanet.com
© Press Release 2013
